Creative Director Heebok Lee_이희복 Details
Intro
Class Intro
Creative Director Heebok Lee
Amidst the changing paradigms of practical work, discover director Heebok Lee’s unique techniques for creating style frames using generative AI.
*This trailer features dubbing in English. Please note that the course videos are not dubbed.
Unveiling Hollywood Creative Director Heebok Lee's Groundbreaking AI Design Techniques
An exclusive opportunity to learn from 20-year veteran director Heebok Lee, with credits for Hollywood blockbuster title sequences such as "Speed Racer," "Spider-Man 3," "Superman Returns," and "Ninja Assassin!"
Learn the instructor's design principles and ideation process through case studies and gain expertise using generative AIs like Midjourney and Stable Diffusion to visualize your ideas in spectacular reality.
Creative director Heebok Lee, a master of video design, teaches a Coloso-exclusive class that shares his successful workflow for creating movie title sequence-style frames based on fictional scenarios.
Creative director Heebok Lee, a master of video design, teaches a Coloso-exclusive class that shares his successful workflow for creating movie title sequence-style frames based on fictional scenarios.
Class Perks
Get These Coloso Exclusives
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Top-Tier Instructor’s 20 Years of Design Knowledge with Unlimited Access to 41 Chapters -
The Class Materials, Including Presentations and a Custom GPT -
Gain Expertise in a Wide Array of Generative AI Tools
Recommendation
Who Should Take This Class?
For aspiring directors who want to learn the techniques, tips, and tricks from industry veterans to develop solid design principles and deep storytelling skills
For motion graphic designers who wish to focus more on final productions rather than on tests and drafts by learning quick visualization techniques with AI
For job seekers who want unique skills in the job market by learning solid design theories to the latest trends in AI utilization
Expert Creative Director Heebok Lee's Portfolio
SPIDER-MAN 3
Art Director
SUPERMAN RETURNS
Art Director
Homage to “Skyfall” Title Sequence
General Director
‘Ninja Assassin’ Title Sequence
General Director
‘REAL’ Title Sequence
General Director
OFFF “Gemini” Title sequence
General Director
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Aespa MV -
Resident Evil -
Tread Softly -
The Wanderer
Revolutionizing Practical Work: AI
Embrace Evolution: A Call to Designers for Progress
The industry has gone beyond just creating images with tool skills. Now there is a pressing need for creatives who can direct and quickly visualize ideas using AI.
Creative Director Heebok Lee will teach what he has learned through his long, successful career, including how to establish solid principles and theory on "what, how, and why to show" and how to interact effectively with AI to implement various visualizations through a systematic curriculum.
Practice over 30 Types of Visual Art Using AI.
Part 1. Learning Design Theories and Principles through Case Studies
Part 2. Creating Music Video Style Frames with ChatGPT and Midjourney
Part 3. Creating Experimental Fashion Images with Artbreeder
Part 4. Creating Movie Concept Art with Stable Diffusion
Final. Title Sequence Practice
*Images are examples to aid understanding of the class and may be slightly modified due to the nature of generative AI tools.
Instructor
Creative Director
Heebok Lee
Hello. I’m Heebok Lee, a creative director with 22 years of experience. In design, there's a saying: "Quantity leads to quality." In this respect, the advancement of AI will help designers generate, test, and improve a variety of ideas quickly.
This class includes the knowledge I've accumulated over 20 years in Hollywood, principles of design, and how designers can apply various design theories more easily and effectively using generative AI. By understanding visual storytelling and how artists use AI, I hope you learn to quickly determine and visualize ideas and then explore more complex designs based on these outcomes.
Creative Director
Heebok Lee
[Current]
Creative Director at the GIANTSTEP LA office
[Former]
Creative Director at Ivanist
Creative Director at Method Studios
Creative Director at Prologue Films
Projects & Awards
[Projects]
- SPEED RACER_Title Sequence
- SPIDER-MAN 3_Title Sequence
- SUPERMAN RETURNS_Title Sequence
- UNKNOWN_Title Sequence
- NINJA ASSASSIN_Title Sequence
Highlights
Class Highlights
Unlocking the Creative Process: Heebok Lee's Premiere Title Sequence Methodology Revealed
Instructor Heebok Lee shares his in-depth work process developed over 20 years of producing titles for major Hollywood projects like "Spider-Man 3" and "Superman Returns" to help you gain a significant advantage in the industry.
Learning Visual Storytelling Techniques through Case Studies
Delve into the secrets of adding emotion and depth to abstract image-based videos through case studies analyzing the components and visualization techniques of the "No Time to Die" and OFFF “Gemini” title sequences.
Blending Tradition with Innovation: The Fusion of Classic Design Methods and AI Technology
Together, we will use AI tools to create images across various fields, including music videos, fashion, and movie concept art. Through the exercises, you will learn everything from the basics of using generative AI tools to how designers follow their intended path and explore outcomes through AI to reach their goals.
Class Details
You'll Learn
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Learning Design Theories and Principles through Case StudiesYou will delve into essential design elements such as fractal, contrast, and rhythm to create depth in images. Then, through case studies that include production process reviews and outcome analyses, you will train in storytelling and visualization methods using abstract images. -
Learn how to effectively interact with a custom ChatGPT for creative purposesLearn how to train your ChatGPT and grow your knowledge of prompts to create an AI assistant that absorbs 100% of your directing style. In addition, you will explore concept ideation and story development. -
Various Visualization Methods Using MidjourneyLearn the installation and usage of Midjourney, parameters, and prompt skills to generate diverse images, and how artists select and direct images through style frame production exercises.
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Expanding Design Thinking with Experimental Image CreationGood Design Originates from Combination. You will learn about Artbreeder, the most optimized AI tool for creating experimental images through image combination, and try creating experimental fashion images to expand your design sensibilities. -
Creating movie concept art based on virtual scenariosUsing Stable Diffusion, we will create concept art for the fictional scenario "ECHO: Shadows of Perception" generated by ChatGPT. Learn the core principles of movie concept art production, and how to create desired concept art using Stable Diffusion's prompt techniques and ControlNet. -
Themes, Motifs, and Symbols, the Essence of Title SequencesDive into Heebok Lee's expertise on what, how, and why to show, which is the essence of design, through the visual ideation process of setting themes, motifs, and symbols for the title sequences that announce the beginning of a movie.
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Curriculum
Curriculum
In-Depth Look
SECTION 01. Orientation
SECTION 02. Design Theories and Principles: Adding Depth and Emotion
SECTION 03. Practical Application of AI 1 - Using ChatGPT for Design Work
Update 01. ChatGPT Update Features
SECTION 04. Practical Application of AI 2 - Music Video Style Frames
Update 02. Midjourney Update Features
SECTION 05. Practical Application of AI 3 - Experimental Fashion Images
SECTION 06. Practical Application of AI 4 - Movie Concept Art
Update 03. Stable Diffusion Update Features
SECTION 07. Practical Application of AI 5 - Title Sequence Practice
SECTION 08. Image Editing
SECTION 09. Outro
*The release date of this class, curriculum images, and associated content can be changed without prior notice.
** Class videos may be seperated for a more streamlined viewing experience
Interview with
Creative Director Heebok Lee
Question.01
What do you consider your strengths
when you work?
I believe my strength lies in balancing design theory and practical application. In essence, this involves understanding the principles of beauty and abstract visual storytelling, and seamlessly incorporating them into my work. Additionally, I have my own methods for efficiently leveraging AI technologies to complete image generation tasks. These two elements combine to enable the innovative integration of traditional design approaches and AI technology.
Question.02
How are your unique strengths integrated into this class curriculum?
This class is designed to offer a deep understanding of title sequence design, encapsulating the knowledge and design principles I've learned while creating videos and movie titles in Hollywood over the past 20 years. It will go one step further and teach you how artificial intelligence can help you apply these theories more easily and effectively in your work.
Question.03
What is the purpose or focus of this class?
The focus of the class is on how AI impacts the workflow of image creation, as well as my design theories and principles on eliciting emotions through the principles of beauty and visual storytelling. The main goal is to enable creators to simplify complex design elements and principles, thoroughly understanding them to express their ideas more richly and deeply by emphasizing the balance between control and exploration in the creative process using design principles and AI.
Question.04
Please leave a message for students and junior creators.
Using AI tools, creators can significantly expand and explore their creative tendencies and thought processes and quickly visualize and test their ideas. If AI is used appropriately in both the ideation and realization phases, it can help many creators maximize their creativity and express their work more effectively by enabling them to quickly generate, test, and improve a variety of ideas. This class aims to teach design principles and how to utilize new technologies to enhance your ability to realize your ideas.
Required Programs
The class will be conducted using generative AI programs, and participants are advised to install the latest version of the software to ensure an optimal learning experience.
- Photoshop
- ChatGPT
- Midjourney
- ArtBreeder
- Stable Diffusion
*These programs and/or materials will not be provided with the course.
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