GraphicDesigner,PhillipKim_필립킴2 Details
Intro
Class Intro
Graphic Designer Phillip Kim
Based on thorough research and concrete basics, I create rational designs that foster a harmony between process and results.
Discover Phillip Kim’s Branding Expertise and the Work Process of His Studio, Smile Flower!
Even designers who’ve mastered design tools and worked with many brands may feel lost when it comes to practical branding.
For every designer who dreams of creating their own brand, Smile Flower and Phillip Kim, who caught the attention of various global brands with his experimental and unique designs, will share every bit of their expertise, from how they find inspiration to their directing techniques and design systems.
For every designer who dreams of creating their own brand, Smile Flower and Phillip Kim, who caught the attention of various global brands with his experimental and unique designs, will share every bit of their expertise, from how they find inspiration to their directing techniques and design systems.
Designer Phillip Kim, whose first Coloso class became the best-sold class in the brand design category, is back with a second, even more comprehensive branding class.
Explore the conceptualization process he goes through to create the most ideal and balanced designs, how he visualizes them, and his design skills for adding details, taking your very first step toward designing your own brand.
Explore the conceptualization process he goes through to create the most ideal and balanced designs, how he visualizes them, and his design skills for adding details, taking your very first step toward designing your own brand.
Class Perks
Get These Coloso Exclusives
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Learn the A to Z of Practical Branding by Working on Real-World Projects -
Revealed for the First Time: The Branding Concepts and Methodologies Used by Phillip Kim and Smile Flower -
Showcase of Six Branding Projects, Led by World-Class Designer Phillip Kim
Recommendation
Who Should Take This Class?
Design students who want to know Phillip Kim’s exceptional and detailed design process
Junior-level designers who want to learn systematic and academic concepts essential for practical branding
Freelance designers searching for the most efficient branding workflow
Expert Graphic Designer Phillip Kim's Portfolio
Why Take This Class?
Learn “real” brand design full of details and depth from Phillip Kim, the trend-setting designer who has collaborated with global brands such as Prada, Nike, Descente, and Lacoste.
This class explores eight real brand design projects, not just hypothetical ones, that were implemented by Phillip Kim and Smile Flower so you can experience real-world branding for yourself. You will discover a practical branding workflow that best suits you by learning how to create a brand narrative and experimental, stylish key visuals using graphics.
This class explores eight real brand design projects, not just hypothetical ones, that were implemented by Phillip Kim and Smile Flower so you can experience real-world branding for yourself. You will discover a practical branding workflow that best suits you by learning how to create a brand narrative and experimental, stylish key visuals using graphics.
Dive into Smile Flower’s practical pipelines for stylish branding, such as how it analyzes and reinterprets the client brand’s identity and creates mood and tone through layouts, logos, and typography. Instead of simply skimming the surface, build a solid foundation by developing the ability to create artwork with confidence, and learn the skills for improving the result’s quality step by step.
This class gives you an exclusive chance to explore Phillip Kim’s practical expertise and the real-world projects implemented by Smile Flower, introducing you to the true meaning of branding, and it's only available on Coloso!
This class gives you an exclusive chance to explore Phillip Kim’s practical expertise and the real-world projects implemented by Smile Flower, introducing you to the true meaning of branding, and it's only available on Coloso!
10+ Class Exercises
Part 1. Custom Lettering
Learn brand design basics and create custom lettering.
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Custom Lettering 1 -
Custom Lettering 2 -
Custom Lettering 3
Part 2. Rebranding Project: Pagemail
Discover the actual workflow behind the rebranding of Pagemail.
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Direction Pitch Deck 1 -
Direction Pitch Deck 2 -
Direction Pitch Deck 3
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Logo -
Typography -
Layout Guidelines
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Application: Mockups for Different Mediums 1 -
Application: Mockups for Different Mediums 2 -
Application: Mockups for Different Mediums 3
Part 3. Branding Project: God Particle
Discover the actual workflow behind the rebranding of God Particle.
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Look and Feel Analysis -
Logo -
Typography
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Color System -
Graphic Packs for Collections -
Collections
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Producing Tech Packs -
Art Direction -
Application
Instructor
Graphic Designer
Phillip Kim
Hello. My name is Phillip Kim, and I’m a multidisciplinary designer based in both Los Angeles and New York, in the United States I founded an experimental label called Smile Flower in Korea, where I explore and experiment with various concepts and methodologies from a designer’s perspective.
I also lead branding and art direction projects as a graphic designer, creating atypical designs that break the mold. This class will equip you with the ability to create a whole brand from start to finish, focusing on experimental yet balanced and harmonious designs, as well as the most practical, efficient workflow for brand design.
Student Reviews
Reviews of Actual Students
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It was an honor to be taught by a famous and top-of-the-line designer like Phillip Kim. The fact that I could learn his design skills and tips was amazing! -
He teaches you the A to Z of “real-world” branding, as well as how to design mold-breaking, trend-making graphics. This class is especially useful for those already working in the field because it covers practical design skills that you can apply immediately at work. -
This class provided me with all the essential knowledge to ignite my passion for brand design. It showed me how to develop designs and solid brand systems based on ideas found through relentless exploration and analysis of the subject of branding, which was exactly what I wanted to learn.
Roadmap
The Practical Brand Design Workflow
Graphic Designer
Phillip Kim
[Current]
Graphic Designer Phillip Kim
Current: Creative Director at Smile Flower
Current: Creative Director at God Particle
Current: Design Director and Advisor at Bughole (Metaverse and NFT company)
Current: Creative Director at NEED
[Former]
Directed, designed, and freelanced for studios, agencies, and companies.
- Nike,
- Rosewood,
- Wax Studios,
- Something Special Studio,
- Future Deluxe,
- D&C,
- 2x4,
- Ahoy Studio,
- CJ ENM America
- Frame Denim Co.
Projects & Awards
[Notable Projects]
Branding of Nike Korea
Branding of Lululemon’s 5K Run
Branding of CCCS
Branding of Double Happiness at Seongsu-dong
Branding of the Nike x Kwondo campaign
Designed spatial key visual graphics for Descente
Rebranding of Magpie Brewing Co. and design of its seasonal can
Design collaboration with Samsung’s Custom Studio
Branding and art direction of Circuit Seoul#2
Designed a series of posters for Nike Style Hongdae
Branding of Nike Japan’s campaign
Branding of Nike’s Pegasus 40 campaign
Branding of Nike’s Air Max campaign
Participated in Monotype Helvetica NFT as an artist
Designed Nike’s 50th-anniversary merch
Collaborated with Nike NYC under the name Phillip Windly Kim
Key visual design and art direction for the Nike x LMC exhibit
Designed key visual graphics for Lacoste’s campaign
Designed key visual graphics for Descente’s campaign
Designed shoes and digital assets for the Vans x Cadejo collaboration
Designed digital assets for Hypebeast
and many other projects
Highlights
Class Highlights
The Secrets to Creating Exceptional and Detailed Graphics Loved by Global Brands
Join Phillip Kim as he finally reveals the analytical, trendy design skills behind his experimental artwork. You will design two types of custom lettering to understand the basics of design and learn the philosophy and inspirations of the world-class designer himself, as well as learn how he builds consistent design language through visualization.
Real-World Rebranding Projects to Learn Efficient Approaches to Branding
For the first time ever, Smile Flower, a studio directed by Phillip Kim, discloses the rebranding projects that they created for their clients, demonstrating the process of fleshing out abstract story concepts and applying them to various mediums in a functional way. Learn to develop a look and feel for your client based on three key direction methods and develop them into logos and typography by working on real-world projects.
Build Unique Brands By Following Phillip Kim’s Branding Process
This class equips you with the ability to create a brand on your own instead of copying others. If you’re feeling lost because you don’t know where to start or why your designs look incomplete, Phillip Kim’s practical workflow will give you the most ideal and efficient solutions. Join right now and grab the perfect guide to branding design.
Class Details
You'll Learn
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Case Studies of Six Real-World Branding ProjectsExplore six branding projects of different scales that were led by Phillip Kim for brands like Nike. Looking into the work processes of a seasoned professional will give you an understanding of design basics, methodologies, and ideal approaches to branding, as well as how to develop abstract graphic elements using consistent language. -
Two Types of Custom TypographyLearn about custom lettering and how it allows you to reinterpret and develop letters based on abstract concepts like emotions and philosophy. You will also study the most widely-used custom lettering method: using grids inspired by specific themes. -
Various Examples of Application and MockupsApply your graphic elements to a range of mediums based on certain concepts and create brand assets, covers, and layouts with them.
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Visualizing Themes and Concepts in DetailDevelop themes and concepts based on various inspirations and learn the process of visualizing them as graphic elements. Discover Phillip Kim’s design skills and techniques for creating detailed graphic images using abstract keywords and concepts, as well as tools and features. -
Practice the Stages of Building a Brand Identity with Real-World ProjectsExplore the stages of building a brand identity, which involves understanding the client’s exact needs and abstract storytelling. With three different approaches, you will create a look and feel, develop a pitch deck for your client, and design social media assets and layout templates, experiencing the practical rebranding process firsthand. -
Get Hands-on with the Personal Branding Project Embodying Phillip Kim’s PhilosophyDesign an experimental yet functional brand from start to finish by looking at how Phillip Kim embodied his identity in his fashion brand. Learn the processes and methods for creating a brand, including brand naming, writing a narrative, defining the directing style, and logo design, all while working on real-world projects.
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Curriculum
Curriculum
In-Depth Look
SECTION 01. INTRO
01. Understanding Branding
- The necessity of branding
- The meaning of branding
- Understanding branding as a designer
- Basic elements of the branding process
SECTION 02. Workshop: Design Basics and Frameworks
02. Case Studies of Branding Projects
- Case study: Rebranding of Nike Seoul
- Case study: Circuit Seoul 1 and 2
- Case study: Design of the Nike x Phillip collaboration
03. Case Studies of Small-Scale Branding Projects
- Case study: Maggie
- Case study: Branding of ELA Agency
- Case study: Branding of Rosewood
04. Custom Lettering 1
- Custom lettering by reinterpreting a theme
05. Custom Lettering 2
- Grid-type lettering derived from a theme
06. Graphic Elements of Branding
- Graphic elements varying by project scale
- Branding process and timeline
07. Branding Concepts and Methodologies
- Building a foundation for understanding concepts and methodologies
SECTION 03. Working with Clients 1: Rebranding of Pagemail
08. Understanding the Client’s Needs and Making a Brand One-Pager
- Organizing and analyzing assets received from the client to create a brand one-pager
- Planning a project workstream
09. Pagemail: The Rebranding Process and Designing System Elements
- Building a work roadmap optimized for the client’s needs
- Rebranding of Pagemail: The timeline and designing of the brand’s system elements
10. Rebranding Pagemail 1: Drafting the Identity 1
- Drawing three visual drafts in different styles
11. Rebranding Pagemail 1: Drafting the Identity 2
- Creating three rough direction pitch decks for the identity
12. Rebranding Pagemail 2: Developing the Selected Identity 1
- Developing direction
- Finalizing the logo system
- Analyzing the logo’s expandability
13. Rebranding Pagemail 2: Developing the Selected Identity 2
- Applying and developing graphic elements: custom numbering, brandstrokes, and brand color
14. Rebranding Pagemail 3: Final Works - Brand Guidelines and Application
- Brand grid/layout system
- Application: Stationery
- Application: Social media templates
15. Rebranding Pagemail 3: Final Works - Brand Guidelines and Application 2
- Application: Poster templates
- Application: Merchandise
16. Rebranding Pagemail 3: Final Works - Brand Guidelines and Application 3
- Creating mini brand guidelines
SECTION 04. Working with Clients 2: Branding Project: God Particle
17. Branding God Particle: Planning the Brand and Framework
- Analyzing the brand’s purpose and direction
- Analyzing the brand’s name and origin story
- Defining the brand’s direction
18. Branding God Particle: Studying the Brand Elements
- Defining abstract emotions that convey the brand’s concept and ambition
- Choosing the direction style
19. Branding God Particle 1: Identity Development
- Logo and typography
- Methodology to define the brand’s concepts - Creating a graphic pack for key visuals
20. Branding God Particle 1: Application
- Designing stationery embodying the brand’s mission and concepts
- Designing poster templates, an efficient communication tool
21. Branding God Particle 2: Brand Collection
- Framework to design an exceptional brand collection Collection label, key graphics, and guidelines (in graphics)
22. Rebranding God Particle 3: Art Direction - Photos
- Creating a collection lookbook and campaign photo deck
SECTION 05. Outro
23. The Designer of the Past and the Designer of the Future
- The design attitude and efforts of Smile Flower and creative director Phillip Kim
Interview with
Graphic Designer Phillip Kim
Question.01
What is the message that you and Smile Flower want to deliver through this class?
I’d like to share the most efficient and effective branding process for every designer working in the field. At Smile Flower, we always go through a conceptualization process before starting a project, which involves writing a research paper on the project. This serves as a guide for us to find the right methodology. The conceptualization process allows us to refine our individual points of view and opinions in a rational way by using fresh concepts. In this stage, we develop a certain topic for the overall project, putting in more time and effort than in any other stage. By solving the issues and factors that arise in this process, we gradually start to find the direction we should head. That’s how Smile Flower creates new and ideal designs in every project they implement.
Question.02
What allows you to create such influential projects one after another?
I spend a lot of time reflecting on our human limitations, expression, and ethics. The emotions, inadequacies, and challenges of life I uncover during this process naturally blend into my work. In addition to such experience, I think my endless struggle as a designer and unwavering obsession with good concepts and methodologies led to the unique designs of Smile Flower. To us, an ideal design means a systematic design that is both highly visible and practical and focuses on even the tiniest details. Our goal is to communicate with the general public by showcasing visual artwork that embodies our ideology based on various forms of graphical expandability and methodologies.
Question.03
Is there anything you’d like to tell aspiring designers?
To me, it feels like modern design is becoming increasingly dichotomous. I advise you to ask yourself more fundamental questions, such as why you must be a designer and what kind of designer you’d like to be. Spend a lot of time concentrating on and thinking hard about what you truly love, taking perspectives and points of view based on various methodologies. Don’t worry about what others think or confine yourself to capitalist ideas. Peace of mind and happiness should not be a goal but felt in the present and during the process because that’s the kind of mindset that I think produces good designs.
Required Programs
This course will use
- Adobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Glyphs
- Midjourney
Please purchase and install these program(s) for an optimized chapter experience.
*These programs and/or materials will not be provided with the chapter.
