ZH-artdirector,hayasaka_하야사카JP Details
Intro
Now in Your Language, Only on Coloso!
Learn from Japan's Top Master Creatives
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Taught by a renowned Japanese Art Director -
Highlighting a brand’s unique character -
Theory-driven, supported by real work examples
Class Intro
Art Director, Hayasaka Nobuya
Tips for Expressing a Brand’s ‘Unique Identity’ Based on Logical Design Methods
From Logo Design to Building a Brand Identity System!
Break free from aesthetic bias and intuition—embrace a theory-driven approach to design.
As an Art Director, Hayasaka Nobuya ’s expertise goes beyond graphic design to include overall art direction and brand building.
In this course, he teaches logo design, packaging, and visual extensions using design methods that highlight a brand’s unique character, focusing on practical techniques that go beyond aesthetics and intuition.
The course begins with real-world examples, explaining the research and analysis needed before starting design work. Through case studies, you’ll learn the full branding process—from developing brand concepts to producing final design outcomes.
In this course, he teaches logo design, packaging, and visual extensions using design methods that highlight a brand’s unique character, focusing on practical techniques that go beyond aesthetics and intuition.
The course begins with real-world examples, explaining the research and analysis needed before starting design work. Through case studies, you’ll learn the full branding process—from developing brand concepts to producing final design outcomes.
Next, in hands-on logo design practice, you will create a total of 10 logos, using a variety of styles such as typography, handcrafted textures, and badge-style designs. You will also learn how to design logo type in both Chinese characters and the Roman alphabet.
Finally, through visual applications such as business cards, shop cards, web design, and packaging, you will learn how to build a brand identity and express the brand’s unique character.
Welcome to Coloso—experience Hayasaka Nobuya’s practical process for building brand identity systems.
Finally, through visual applications such as business cards, shop cards, web design, and packaging, you will learn how to build a brand identity and express the brand’s unique character.
Welcome to Coloso—experience Hayasaka Nobuya’s practical process for building brand identity systems.
Class Preview
Still Not Sure?
Check Out Hayasaka Nobuya's Class Preview!
01. Design skills can be developed.
- Design principles that don't rely on talent and inspiration
- What is a brand?
- Instructor's personal experience and achievements
- Practical project description
Class Perks
Special Gift from Hayasaka Nobuya
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Hayasaka Nobuya’s brand design lectures include 20 video lessons, available for unlimited viewing. -
Through this course, you will complete 10 logo designs and 10 brand design projects. -
Practice files and reference materials for logo design and packaging design are also provided.
Expert Art Director Hayasaka Nobuya's Portfolio
Class Exercises
Learn logical, structured design techniques through real examples.
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6 European-style logo designs -
4 Japanese-style logo designs -
Presentation materials and mockups
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VI guideline manual -
Business card and shop card design -
DM design
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Website design -
Signage design -
Brand identity set (for flagship stores)
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Wholesale brand set (for retail stores) -
Online-only brand set -
Gift and promotional brand set
Highlights
Class Highlights
Logical design without relying on inspiration or intuition
Even if you feel you “lack design inspiration,” Hayasaka Nobuya—winner of multiple international design awards—clearly explains how to improve design quality through logic. He also teaches essential advanced design skills based on solid knowledge and technical practice, not intuition alone.
A complete, practical workflow from logo design to visual applications
Through hands-on practice, you’ll learn the full design process from concept and finalization to visual expansion. From logo optimization techniques to building a complete brand identity through applications, you’ll learn everything step by step from scratch.
Techniques for creating diverse design styles
You will learn how to create 10 different logo design proposals, including natural hand-drawn styles, classic and traditional styles, and refined premium styles—while gaining multiple approaches and ways of thinking about design.
