Brand: Coloso.
Price: 350 USD
Availability: InStock

Class Intro

Graphic Designer, Jaehoon Choi

"Creating a distinct and appealing design language is hard to do from scratch. Learn how to visualize creative concepts and set up unique design processes with designer Jaehoon Choi."

Have you ever wanted to display eye-catching and instantly identifiable graphic designs with consistency on different applications and projects?

Well then you would need a distinct design style grounded in the foundations of design, so that you could use fluent design language with flexibility and stand out everywhere and anywhere.

Expert Graphic Designer Jaehoon Choi's Profile & Portfolio

Graphic Designer

Jaehoon Choi

Hello, this is Jaehoon Choi, Graphic designer and owner of Design Studio Werk.

I worked as a graphic designer for various projects including the Nike By You Seoul and Hongdae store, the DOOSAN Humanities Theater 2022: fairness, the Naver 1784 brand store product launch, and more. Currently I'm working on a variety of commercial, cultural, and art design projects that use experimental graphic design approaches based on adaptable design languages.

I know that there are a lot of you struggling in creating distinct and appealing designs.

This is why I would like to help by laying down a strong foundation for you to develop unique and intriguing images, and build your own design solutions so that you could be flexible yet identifiable in any project you undertake.

Graphic Designer,
Jaehoon Choi

[Current]
Studio Werk, CEO/Graphic Designer

[Previous]
Creative Studio Unravel, Graphic Designer
064 Design, BX/Graphic Designer

Recognizable
Projects & Awards

[Projects & Awards]

[Participated Projects]
Nike Singapore Nike By You Graphic Design
Galaxy S23 Promotion Graphic Design
Album Design for Artists under Pledis and SM Entertainment
LG Art Center Seoul CoMPAS 23 Identity and Promotional Material Design
Doosan Humanities Theater 2022 “Fairness” Graphic Design
Naver 1784 Brand Store Product Graphic Design
Nike Seoul Nike By You and Store Installation Graphic Design
Studio Simdo Brand Identity and Graphic Design

[Exhibitions]
2021 OH DEAR CO. Collaborative Exhibition FROMET, Incheon/Seoul
2019 The 6th Typojanchi: Typography and Objects – Corners Section, “The Shape of Shells,” Seoul
2018–2020 Jeonju International Film Festival 100 Films 100 Posters, Jeonju/Seoul

[Awards]
2021 Korea Design Award 2021 Winner in Communication Category, hosted by Monthly Design – “Nike Seoul”

[Interviews / Press]
2024 Interview with Sabukaru Magazine (JP)
2024 Featured in Victionary’s Made in Korea Project (HK)
2023 Designer Talk at the 5th Google VisD Summit (US)
2022 Interview with Pangram Pangram Foundry’s Pangram Paper (CA/UK)
2021 Monthly Design, December Issue – “Nike Seoul: Studio Werk” (KR)
2020 GRAPHIC Quarterly #46 Studio Directory – Studio Interview (KR)
2020 It’s Nice That – “Graphic designer Jaehoon Choi finds form in function when combining the abstract with strict rules” (UK)
2019 CA Magazine #246 Interaction – “The Depth of Black and White: Studio Simdo” (KR)

Instagram

10 Hands-on Graphic Design Class Exercises

Typography

Learn about different typefaces and ways to stylize typography.
Using Color and Layouts

Learn about color and layout composition and their variations.
Graphic Elements

Create Graphic Elements with information given and graphic motifs.

Custom Typeface

Learn about different typefaces and ways to stylize typography.
Visualize Keywords and Concepts

Learn how to visualize specific and detailed keywords and concepts into graphic images.
Diverse Applications

Create diverse applications for Graphic elements while maintaining concept consistency.

Class Highlights

Insight into Key Element Composition for Each Project and Adaptable Design Approaches

You will learn how to compose key design elements for different graphic design conditions from posters to a variety of applications, and the process of developing the main concept.

Case Studies to Help You Build a Distinct Design Language

You will learn to define and build a distinct and creative design style and language through over 6 case studies.

Creating Consistency between Different Applications with Design Systems

You will learn the fundamental approach for creating consistent design styles, and work with hands-on exercises where you could get a sense for applying the approach yourself.

Class Details
You'll Learn

Appropriate Design Approaches for Each Project and Situation

You will learn how to tailor designs for various design projects with reference searches, appropriate design languages and approach.
Types of Typefaces and Typography Stylizing

You will learn the different types of typefaces from classic to modern, understand typography, which is the foundation of graphic design, and its settings for an organized composition.
Design Composition Using Graphic Elements, Color, and Layout

You will learn how to create and use the back bone of graphic design, such as the graphic elements, color, and layout, more effectively and with more flexibility.

Experimental Approaches for Typeface Creation

You will learn to create custom typefaces that implement characteristics of an object into specific shapes.
Information and Concept Visualization into Graphic Elements

You will learn how to draw out keywords and concepts from information about the object and visualize it into graphic images that are appealing.
Creating Consistency in Concepts for Diverse Applications

You will learn to apply graphic assets to various applications with the graphic elements you create during the hands-on exercises of the basic graphic elements class

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Curriculum
In-depth Look

SECTION 01. Introduction

01. Orientation

Introduction of the instructor and previous work
Overview of personal style, intentions for class, and class curriculum

02. Diversity of Design Projects & Design Approaches

Design Project examples for different mediums: branding, poster, package, web, editorials
Design categories and approaches for each project
Understanding visual communication through briefs and graphics
Actual examples of how to develop creative design processes

SECTION 02. Foundations of Graphic Design

03. Typeface & Typography 1

Understanding different images of typefaces
Understanding current trends of typeface designs
How to pick the appropriate typeface for a project
General and unique ways to compose typography
Case Study: Typefaces of different Type foundrys on 'Font In Use'

04. Typeface & Typography 2

Stylizing and setting hierarchies for Typography
Understanding different Typography settings
Understanding placement, use of negative space, grid applications and more for Typefaces

05. Color Usage & Color System 1

Understanding color and color selection
Experiments for fresh and exciting color selections
Case Study: Analyzing works of Ellsworth Kelly and Josef Albers

06. Color Usage & Color System 2

Understanding color strategy for design intentions
Creating a color palette for a project
Systemizing colors

07. Graphic Motif / Element 1

Introduction to graphic elements needed for visualization when creating graphic identities
Understanding how to interpret graphic motifs into graphic elements
Case study: Tezzo Suzuki's calendar project

08. Graphic Motif / Element 2

Hands-on exercise, creating a graphic element with reference image as motif
Case Study: Creating graphic elements based on the shape of an object

09. Layout 1

Current trends in graphic design layouts and evaluation on different layout designs

10. Layout 2

Understanding typical/atypical typography and image layouts
Understanding different layouts on different artboard ratios

SECTION 03. Design Application Project: From Conceptualization to Visualization

11. Custom Typeface / Lettering

Custom typeface/lettering based on visual characteristics of an object
Understanding lettering for brand logos or poster designs, and more
Case study: Expressing the characteristics of a Moebius strip as a typeface

12. Visualization of Information and Concepts 1: Graphic Expression

Experiments on different graphic expression approaches when creating or compositing visual interpretations of specific/abstract objects or concepts

13. Visualization of Information and Concept 2: Developing Concepts

How to actualize a modern art piece into cards/posters

14. Creating a Consistent Design Language

How to use a design approach to create consistent design language on different applications for one concept
Case study: Inspired by triptych, creating a series of 3 graphic tableaus of design pieces

15. Graphic Identity 1

How to develop a basic design system for graphic identity

16. Graphic Identity 2

Hands-on Exercise: Creating different applications(poster, card, document, stationery, label sticker, merch, social media image, etc) for a hypothetical design project

SECTION 04. How to Be a Graphic Designer, without Losing Your Soul

17. Exploring the Creative Process for Design Projects

About the book "How to be a graphic designer, without losing your soul"
Tasks and habits you could implement for your own design approach and creative design process
What you should do to achieve desired results in actual design projects

18. Expanding Your Interest into Other Fields and Genres

Insight into collaborating and communicating with workers in other fields
Personal story on the experience of expanding understanding about other fields and gathering information to create a distinct style

19. Surviving as a Designer

How to create a portfolio, find job or clients as a designer
How to face the reality, or non-design works related to design, as a designer

Interview with
Graphic Designer, Jaehoon Choi

Question. 01
What is the unique selling point of this class that you've intended?

This class is unique because you'll learn to come up with your own design solutions for different projects, and develop a distinct and flexible design language. I'll teach you how to draw out creative concepts, how to visualize and adapt the concepts with flexibility, and how to build your own design language to create a distinct style and perspective that you could use to create any design solution.

Question. 02
In what fields could the students use the insights/skills they learn from this class?

This class deals with the general knowledge needed in graphic design in specifics, which is why you'll be able to come up with design concepts, develop the main graphics and create applications without being bound to either brand or graphic designs.

Question. 03
Who do you recommend this class to?

I recommend this class to everyone from graphic design majors with a basic understanding of the tools, to junior designers or anyone who wants to create brand designs or visual marketing materials. With this class you'll learn the foundations and approach of graphic designs, as well as how to draw out design concepts from given information, and how to visualize and apply the concept.

Required Programs

This course will use Adobe Ilustrator 2021 and Adobe InDesign 2021.
Please purchase and install these program(s) for an optimized lecture experience.

* You may use other versions of Adobe Illustrator and InDeisgn.
* These programs and/or materials will not be provided with the lecture.

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Online Course Policies and Procedures

- This product provides access to the video lectures online (Excluding products categorized as Assets). - Under certain circumstances, discounts may end early or be extended without prior notice. - For pre-ordered courses, the content and the lecture videos will be released sequentially according to the schedule. The Course Start Date will be set to the release date of the first lecture video. - You will gain immediate access to the course through My Page upon completing registration and payment. Total Course Duration: - The Standard Access (Paid access) period lasts for the first 15 days and Unlimited Free Access period will begin from the 16th day. Both the Standard and Unlimited Free Access periods offer the equal viewing experience to the content. - Course Start Date: The estimation of the Course Start Date will be based on the completion date of the payment. Immediate access to the lecture videos will be granted through My Page. (For pre-ordered courses, the start date will be the release date of the first lecture video.) - In case the course start date is postponed due to extenuating circumstances on Coloso’s end, the start date will be adjusted accordingly.

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