StudioLaundryOffice_스튜디오 런드리오피스 Details
Class introduction
Class Intro
Studio, LAUNDRY OFFICE
“We will reveal in detail the real practical process of K-POP visual directing that no one has told you about.”
A Complete Visual Directing Pipeline: From Concept to Final Design
Do you aspire to become a creative director but feel overwhelmed by choosing the right classes or mentors? Learn from three creative directors from YG and LAUNDRY OFFICE, a Warner Music Korea studio, as they share practical insights into planning, branding, filming, and design directing.
In this class, we have prepared a curriculum to bridge the educational gap in closed visual directing, from branding to build the identity of an actual artist to producing the final design visual.
Meet Coloso's one-of-a-kind online class that captures the practical process of what work is done on set and at the print shop and how projects are carried out!
Studio LAUNDRY OFFICE's Portfolio
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LISA -
BLACKPINK_KILL THIS LOVE -
BLACKPINK_DDUDUDDUDU
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ITZY -
ASICS -
CL
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SKZ -
10cm -
MINO
* If you process or redistribute this portfolio for commercial purposes, you may be subject to legal sanctions.
Why Take This Class?
This is not a documentary-like class that simply shares experiences.
Detailed design practice, including artist, album logo teaser, portrait, graphic poster, and online cover, is provided.
In addition to the physical package (outbox, photo book, components), you can learn in detail the packaging production process that is used in practice, including printing know-how.
We are now releasing a variety of case studies and examples that will help you develop your visual directing practical skills, from the very first step of the project to the completion of the final product.
Let's Direct a Coloso Idol
Step 1. Branding & Album Concept
Artist identity planning for Coloso Idol,
We will write a project plan, including deriving an album concept.
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Artist identity planning -
Album concept planning
Step 2. Visualization: PHOTO
Derivation of concept keywords required for visual directing, reference research,
Hair, makeup, styling, photo shoot, etc.
Learn the process for final photo selection.
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Photo Concept Planning -
Visual Directing Course -
Directing & Shooting Review
Step 3. Visualization: DESIGN
Based on the planning and photos selected from branding and shooting,
Work on artist logo, poster, online cover, and album package design.
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Logo Design 01 -
Logo Design 02
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online cover -
Poster Design 01
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Poster Design 02 -
Package design
Speaker introduction
Design Studio
LAUNDRY OFFICE
Hello! LAUNDRY OFFICE is a creative design studio that pushes the boundaries of visual design, encompassing music, photography, video, interactive media, space, and merchandise, all rooted in graphic design principles.
In this class, we’ll guide you through the real-world process of creative directing, sharing insights and experiences from our diverse projects.
Creative Director
Jiyeon Kim
“We are proud of the fact that we are contributing to the expansion of K-POP around the world .”
Projects & Awards
[Current]
LAUNDRY OFFICE CEO
Former) YG ent design team leader
[Participated Projects]
asics - 2019 - 2022 AD
BTS - MAP OF THE SOUL ON:E CONCEPT Photobook
BTS - Special 8 Photo-Folio Photobook
LISA - LALISA Album
BLACKPINK - SQUARE TWO, As If It’s Your Last, SQUARE UP Album, etc. Concept
BIGBANG - 10th Anniversary Project and other Concepts
STRAY KIDS - ODDINARY / NOEASY / IN生 Album
ITZY - CHESHIRE / NOTSHY Album
WINNER - Debut, 2014 S/S, EXIT: E, EVERYD4Y Album, etc. Concept
Please refer to other SNS
[Awards]
Reddot Award 2015 WINNER Brand Design
If Design Award 2016 WINNER Package Design
If Design Award 2016 EPIK HIGHT Package Design
Creative Director,
Hoyeon Moon
“We have prepared lectures that will help you quickly grow as a graphic designer and creative director .”
Projects & Awards
[Current]
Former) Higher Music Designer and Art Director
Former) YG ent. designer
[Representative Participation Project]
CL - ALPHA Album
JAY PARK - EVOLUTION Album
BIGBANG - 2017 LAST DANCE CONCERT
FANCY CHILD - Album & Concert
BLACKPINK - As If It’s Your Last Album
ZICO - THINKING Album
SIK K - 2016 ~ 2023 Design & Directing
Ph-1 - 1st / 2nd Album & Concert
H1GHRMUSIC - COMPILATION Album
Please refer to other SNS
[Interview]
Esquire 2020.05 Interview and filming
SPEEKER INSPIRED 2021 Interview and Filming
Creative Director,
Park So-young
“ Every time we take on a new project, we think differently and color the project with our own colors .”
Projects & Awards
[Current]
LAUNDRY OFFICE Creative Director
Former) YG Ent. designer
[Representative Participation Project]
LISA - LALISA Album
BLACKPINK - KILL THIS LOVE Album
BTS - MAP OF THE SOUL ON:E CONCEPT Photobook
BTS - Special 8 Photo-Folio Photobook
ITZY - CHESHIRE / NOTSHY Album
STRAY KIDS - ODDINARY / NOEASY / IN生 Album
CL - ALPHA Album
Refer to ZICO - THINKING Album and other SNS
10CM - Seojamotmotbam / GRADATION Album and other concerts
HIPHOPPLAYA FESTIVAL 2022
class features
Class Highlights
Exclusive Insights from One of the Top Three Global Entertainment Record Labels’ Renowned Design Team!
K-POP culture continues to grow both at home and abroad, but exposure to the actual visual directing scene is closed off! The know-how of Studio Run Office, which has worked on projects with numerous artists such as BTS, BLACKPINK, BIGBANG, WINNER, and ITZY, is revealed exclusively online.
Virtual for Beginners: Visual Directing Project A to Z Practice
Even if you are new to visual directing, don’t worry! We will proceed with the virtual Coloso project step by step by providing various lecture materials, including album concept plan, shooting concept plan template, as well as logo design, poster & cover design, and package PSD file.
Captured in Action: Real-Life Visual Directing Techniques from the Speaker
The three-dimensionality and scale of the project are different from other entertainment classes where everything is done while sitting in front of a computer. Experience the full pipeline of real visual directing that shows consistent and organic synergy in actual production sites and print shops!
Class Details
You'll Learn
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Creative directing duties and
Introduction to work processWe will look at what kind of job a creative director is, what he/she mainly does, and how the contents of this lecture can be used in practice. After learning the work process, we will work on a virtual project that is 90% real. -
Artist Branding Planning Department
Deriving album conceptsBy writing a plan with the theme “What if an idol debuts at Coloso?”, we develop an artist branding plan and strategy to establish an identity, and learn detailed work details and communication processes by deriving an album concept. -
Learn from actual filming locations
Album concept shooting processBased on speaker Hoyeon Moon's extensive research and concept derivation methods accumulated over 8 years, we will learn shooting know-how and various skills to capture the story you want to tell the public and the image you want to show.
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Hair & Makeup Styling
Photo shoot visual directingIn the process of concretizing the album identity, from writing a photo shoot plan to hair, makeup, styling, and photo review and classification, you will learn LAUNDRY OFFICE's work skills and know-how for consistent visual directing. -
From logos, posters, online covers,to package design and printing ordersBased on the know-how of speakers Jiyeon Kim and Soyoung Park to visualize the album's concept in a dense and impactful way, we design consistent logos, posters, and album covers to create attractive images that capture the public's attention. -
‘Coloso Project’ review and
Portfolio/interview know-howAs we finish the Coloso project, we take the time to review the important parts again. We look at the project work process we worked on at LAUNDRY OFFICE and learn about portfolio characteristics and interview know-how in the entertainment field.
curriculum
Curriculum
In-Depth Look
Section 01. Introduction
01. Introduction
- Studio and instructor introduction
- Introduction to lecture method
- Introduction to necessary supplies
- What is a Creative Director?
- What a creative director does
- Introduction to work process
- Introduction to characteristics and examples of each task
Section 02. Branding
02. Artist Branding/Planning
- Introduction to artist branding strategy and process
Section 03. Album Concept
03. Album Concept/Planning
- Album concept derivation and planning production practice
- Communication process and methods for each entertainment task
04. Album Concept / Review
- Course practice and emphasis through actual example materials
Section 04. Visualization / PHOTO
05. Concept Visualization
- How to derive keywords
- Reference research know-how
- Shooting concept planning
* Video from the filming location
06. Planning
- Introduction to reference research and segmentation process
- Introduction to the filming plan production process
* Video from the filming location
07. Organizing Filming Sites and Photos
- Introduction to hair/makeup/styling research and segmentation process
- Final production of filming plan
* Video from the filming location
08. Review of Other Filming Plans
- Filming site review and description
- Introduction to photo review and classification tasks
* Video from the filming location
Section 05. Visualization / DESIGN
09. Logo Design 01 (Artist Symbol)
- Reference research method
- font site search
- Introduction and practice of artist symbol creation process
10. Logo Design 02 (Artist Logo)
- Reference research method
- Introduction and practice of artist logo creation process
- Logo poster production
11. Poster Design 01 (Teaser / Photo)
- Reference research method
- Teaser and photo poster production process introduction and practice
12. Poster Design 02 (Graphics)
- Reference research method
- Introduction and practice of graphic poster production process
13. Online Cover
- Introduction and practice of online cover creation process
14. Packaging 01 (Outbox/Main structure/Specification)
- Package concept/maintenance structure/specification summary
15. Packaging 02 (Internal Components)
- Outbox / Photobook / Component manufacturing process introduction and practice
16. Packaging 03 (Print Data)
- Create print data
- Printer Supervision Review
* Print shop site video
17. REVIEW
- Project wrap-up and full review
18. ETC
- Introduction and review of the production process of other design products
Section 06. Portfolio
19. Employment / Portfolio
- Portfolio Features and Interview Tips in Entertainment
Section 07. Outro
20. Conclusion
- End of class, words and greetings
Interview with
Studio LAUNDRY OFFICE
Question.01
What is the planning intention and differentiation point of this lecture?
What is the planning intention and differentiation point of this lecture?
It is the only class that defines the job of creative directing and practices the practical pipeline as a virtual project . We prepared the lecture based on actual data from the project we have been working on, and we have captured the project from the very first step to the last step, so you can see both realistic screens and detailed practical know-how.
Question.02
What are the strengths of LAUNDRY OFFICE?
What are the strengths of LAUNDRY OFFICE?
We have the power to work on numerous projects and produce high-quality results in a variety of styles . The lecture is filled with know-how to work on dense and impactful work easily and quickly. We will tell you some attractive points that will catch the public's attention.
Question.03
Who do you recommend this class to?
Who do you recommend this class to?
I know that there aren't many places that specialize in the field of creative directing. I don't think most people will have the opportunity to learn visual directing skills without directly jumping into the field, so I would like to recommend it to everyone who wants to pursue a career in the entertainment field and to students who want to become creative directors .
Required Programs
This course will use
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Adobe Bridge
Please purchase and install these program(s) for an optimized chapter experience.
*These programs and/or materials will not be provided with the chapter.
