A class where
you can develop your planning
and design skills as a motion
designer!
[enrolltounlock]ArtDirector,HaewonShin_아트 디렉터 신혜원 Details
Class introduction
Class Intro
Art Director, Haewon Shin
“Strengthen your design capabilities and learn how to plan and lead a motion graphics project.”
Is a good motion project possible with just tool skills? No matter how good you are with video tools, high-value motion graphics can never exist without good planning and design!
Introducing a motion design pre-production class from art director Haewon Shin, who is working as one of Korea's top freelance art directors.
The planning part, which is the starting point of the motion design process, includes everything from deriving a persuasive concept to a storyboard! The design part , which is the center of motion graphics, contains all the basics necessary for attractive artwork, such as form, color, layout, and style. Check out the practical processes and know-how for concept planning, 2D artwork, and motion design pre-production at Coloso now.
Expert Art Director Haewon Shin's Portfolio
Recommendation
Who Should Take This Class?
Basic motion production is possible, but requires understanding of practical workflow processes.
Prospective artists
In addition to simple motion work, I want to do more creative and valuable work.
New motion designers
I want to gain inspiration through overseas work processes while strengthening my basic skills.
Current Designers
Why Take This Class?
There were many motion design courses that taught how to use tools and portfolio tips. However, it was difficult to find a course that taught pre-production, an important beginning and pillar of motion design, in detail and at a practical level. This class is the only 'pre-production' motion design course in Korea that focuses entirely on the 'planning' and 'design' parts of the motion work process that leads to [planning - design - animation and post-production].
I materialize my ideas, create a concept, complete the storyboard (planning), and even create a practical style frame based on my understanding of visual design and drawing (2D design)! Check out the pre-production curriculum that allows you to learn planning and 2D design in depth at Coloso now.
6 Class Exercises
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01. Branding video planning -
02. Storyboard -
03. Write a plan
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04. Artwork (Realistic) -
05. Artwork (Stylized) -
06. Style frame
Speaker introduction
Art Director
Haewon Shin
Hello, my name is Haewon Shin and I am a motion designer and art director. I am currently working as a freelancer and collaborating with various clients and companies both domestically and overseas, including in the US, Canada, Australia, and the UK. We have produced motion designs for studios such as Ordinary Folk, The Furrow, Art&Graft, and Hornet, and for various global companies such as Webflow, SAP, Google, and Ted.
While I gained experience in all areas of production as a generalist when I was working at a company or as a freelancer in Korea, I am currently working as a specialist focusing on concept, design, illustration, and art directing. Based on this, my course will be one that focuses entirely on concept (planning) and art (2D illustration and design). I hope this course will be of great help in strengthening your planning and design capabilities as a motion designer.
Art Director
Haewon Shin
Current freelance motion designer
Former) Grabit - Project Manager (2019)
Former) 2Grey - 3D Generalist (2015-2017)
Previous) Postvisual - Intern (2014)
Projects & Awards
[Participating Project]
Solimar - The Trade Desk (2021)
Elastic - Global All Hanads Opener (2021)
Arrow - Five Years Out (2020)
SAP - Innovations (2019)
Webflow - Welcome to the age of No Code (2019)
TED - Intro Film (2019)
Naver - Back to School (2018)
Hyundai - Safety Lab (2017)
Samsung - Pandaworld (2016)
KIA - Cinema Emergency (2016)
MBC - Logo ID (2015)
[Cooperating Studio (Current)]
Art&Graft, Coat of Arms, Eido, IV Studio, Mighty Nice, Ordinary Folk, The Furrow, Vucko
[Client]
Google, Hyundai, Hwawei, Nike, MBC, Samsung, SAP, TED, Webflow
[Awards]
IF Design Gold and Design Award Winner - Hyundai Motor Studio Goyang (2018)
[seminar]
Motion Design Workflow Seminar (2020)
class features
Class Highlights
Planning skills, an essential element for a complete motion designer!
No matter how good your aesthetic sense and technique are, a video without a concept cannot have high value! Learn in depth about good ‘concepts’ for motion design.
Gain an in-depth understanding of design basics and 2D artwork
We learn in detail the basics of design and 2D artwork that are easily missed by students as well as current designers working in design practice.
Practical know-how learned through case studies of overseas TOP studio works
Through case studies of in-depth and diverse projects, we will experience the art director's know-how accumulated based on domestic motion design practice and overseas freelancing career.
Class Details
You'll Learn
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Project planning principles and know-howYou will learn in detail the essential methodologies and concepts that can be practically applied in the planning stage when preparing for work or employment/change, as well as the speaker's personal know-how. -
Practice brand film directingWe reveal the entire pre-production process using the Coloso brand film as an example. (Concepting, storyboard, plan writing, style frame design) -
Collection of work processes from overseas motion studiosThrough case studies of works done with trendy overseas motion studios, we learn about the work styles and processes of various artists.
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Essential elements for good artwork, drawing basicsLearn the basics of drawing and design, such as light, space, perspective, color, and layout, which are actively used in practical work. -
Laying the foundation of designAs a designer and art director, we will develop an eye for the overall picture by pointing out important artwork points. -
Style frame process learned through 6 exercisesBased on the planning skills developed through the course, you will improve your practical sense by practicing everything from storyboards, plans, drawings, and artwork to completion.
curriculum
Curriculum
In-Depth Look
SECTION 01. Prologue: Introduction
01. Growing as a motion designer
- Introduction to designer Haewon Shin
- Growth as a designer
- Introduction to course curriculum
SECTION 02. Concept&Development: Planning
02. Motion design workflow
- Understand the basic workflow throughout the project
03. Motion design workflow case study
- Practical production process case study
- Take a look at the workflow when performing actual client work
04. Concept Development
- Summary of planning-related concepts
05. Developing Ideas (Exploration)
- Relieve congestion in the planning stage through the process of expanding and reducing thinking.
- Art director's planning know-how, case study
06. Metaphor
- Understanding the concept of metaphor and applying it through practical case studies
- Start the Semi Self Branding task (experience the same task as the art director)
07. Motif (Visual Motif & Identity)
- Understanding motif concepts and applying them through practical case studies
- Development of Semi Self Branding project (directly conducting ‘My Brand Film’ or ‘Reel Cover Planning’)
08. Visual Language
- Understanding the concept of visual language and applying it through practical case studies
- Brand film planning for my favorite brand
09. Storytelling and other methods
- Planning using storytelling
- Analyzing a good plan through various references
10. Storyboarding
- Pointing out important elements in storyboarding
- Choose one of the previous planning tasks and draw a storyboard together.
*Use Adobe Photoshop
11. Communication with clients
- Take a look at the plan actually shared with the client
- ‘Plan writing task’ underway, covering all previous tasks
* Bonus corner: Proper use of references
SECTION 03. Artwork: Motion design artwork
12. Light and space (light)
- Properties and production of light
- Shading and Shadows
13. Light and space (space)
- perspective and perspective
- Perspective and Tone
14. Useful Photoshop features for artwork
- How to use Photoshop frequently used in artwork
15. Realistic Still-Life
- Example exercise: Objective description using the principles of light and space
16. Color and layout (color)
- Color basics and application know-how
17. Color and layout (layout)
- Layout basics and know-how
- Contrast and Rhythm
18. Concept of design process & abstract
- (Focusing on the art director's know-how) Examining the design process
- Abstract Concept and Application
19. Stylized Still-Life
- Create artwork using abstract concepts
20. Style
- concept of style
- Develop the ability to analyze and express various styles
21. Style frame production
- Create artwork based on what you learned earlier
Interview with
Art Director Haewon Shin
Question.01
Why did you choose the ‘pre-production’ part as the class topic?
Why did you choose the ‘pre-production’ part as the class topic?
Working on a motion project is like putting buttons in order. I wanted to suggest a course that would solidify the foundations of 'planning', the first button of motion design, and 'design', the second button . This will not be a simple tutorial to learn skills, but a class that will help you strengthen your capabilities as a designer .
Question.02
What are your unique strengths in this course?
What are your unique strengths in this course?
I am currently working independently as a specialist focusing on planning, concept, and design processes . I would like to say that my strengths are in planning that uniquely differentiates motion projects according to the needs of the brand, and in creating sophisticated style frames based on abstract graphics or illustrations.
Question.03
What is the unique point of this class?
What is the unique point of this class?
It contains insights and know-how accumulated through a unique history of expanding domestic work experience to overseas activities without studying abroad or overseas experience. In my course, you will be able to experience a curriculum that focuses entirely on motion project planning and 2D design , as well as case studies of various overseas projects .
Question.04
Who do you recommend this class to?
Who do you recommend this class to?
I highly recommend it to those who are concerned about a lack of basics, want to strengthen their planning skills, or want to improve the quality of their artwork . As important as good farming equipment (tool study), perhaps even more important for a farmer is having good land and seeds (basic and design skills). We have prepared a curriculum so that those taking the course can develop their planning and design skills as designers.
Required Programs
This class will be conducted using Adobe Photoshop 2021 and Adobe Illustrator 2021. To ensure smooth course participation, please install the corresponding version of the program separately.
* There is no problem taking the course even if you use a version prior to 2021.
* Programs and materials are not provided separately.
