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Variable Type: From Experimental Designs to Branding Applications

Type & Graphic Designer, Clément Cases




Class Details


  • Basic~Advanced
  • Total 23 videos
  • English
  • English, Traditional Chinese [Auto], Spanish [Auto]
  • Class materials included



[Course]graphicdesigner,clementcases Details

Curriculum
Curriculum

In-Depth Look

  • SECTION 01
    Orientation
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    • 01. Designer Presentation- Introduction to the instructor’s background as a type designer, including an overview of 3-5 key projects that highlight his unique style

    • 02. Course Overview- Overview of the course objectives, key takeaways, and the foundational skills you will develop

  • SECTION 02
    Introduction to Type Design
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    • 03. Type Design Basics & History- Introduction to type design, typography, and lettering fundamentals through a brief exploration of their history

    • 04. Type as a Voice- Understanding how type serves as a voice and its relevance to branding

  • SECTION 03
    Introduction to Variable Type
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    • 05. What is Variable Type?- Overview of variable fonts and the flexibility they offer for modern type design

    • 06. Experimentation in Type Design- Techniques for exploring creative freedom and pushing the boundaries of traditional type design to develop unique styles

  • SECTION 04
    Practical Experiments in Type Design
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    • 07. Design Brief Analysis- How to analyze a design brief and create a visual mood board using cloud words to set the tone for a project

    • 08. From Sketch to Vector- Detailed techniques for transforming hand-drawn sketches into digital designs using design software

    • 09. Building Static Fonts (or Logotypes)- A comprehensive guide to creating a base for a variable font

    • 10. Designing Eccentric Letterforms- A practical project focusing on unconventional and bold letter shapes

  • SECTION 05
    Experimenting with Variable Technology
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    • 11. Turning Static into Variable- A step-by-step guide to transforming a static font into a variable one

    • 12. Making Eccentric Letterforms Variable- Hands-on project focused on adapting bold, eccentric letterforms into variable fonts

    • 13. Export + Introduction to Font Animation- Demonstration of how to animate your type using tools like Font Gauntlet - Tips for exporting variable files

  • SECTION 06
    Motion Design for Type
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    • 14. Fundamentals of Motion Design- Introduction to the core principles of motion design in typography, using Cavalry for animated effects

    • 15. Bringing Your Typeface to Various Formats- Techniques for adapting your type for different formats, such as posters or online media

    • 16. Applying Motion for Impact- Exploring the use of kinetic typography and motion graphics for web, social media, and other platforms

  • SECTION 07
    Application & Portfolio Development
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    • 17. From Typefaces/Logotypes to Case Studies- Showcasing case studies from the instructor’s work and exploring black-and-white logotypes/typefaces and a final case study

    • 18. Creating Your Own Case Study- How to build a case study for your portfolio, including examples, mockups, and presenting your work across different platforms

  • SECTION 08
    Conclusion
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    • 19. Market Trends & Industry Context- Analysis of the latest trends in typography, how they impact branding and visual identities, and predictions for the future

    • 20. Finding Your Own Voice- Reflection on the importance of discovering your unique voice through exploration and experimentation

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