[Course]graphicdesigner,clementcases Details
Intro
Class Intro
Type & Graphic Designer, Clément Cases
"I'll show you how to create unique typefaces, and give them life through motion design."
Type Design Redefined: From Eccentric Letterforms to Kinetic Typography
Discover the art of experimental typography with Clément Cases, a type design mastermind and TDC honoree, whose innovative work continues to be showcased at the Demo Festival, the world’s largest motion design event. The shift to the digital has made "motion" a defining trend in design, and this class offers the perfect opportunity to tap into this digital transformation! Whether you specialize in branding, UX/UI design, or graphic design, learning to design your own variable fonts with an animated twist will come in handy, especially with a process as structured as Clément’s.
You’ll start by mastering expressive typeface design, moving beyond the standard use of pre-made fonts to reflect your unique creative vision. Clément will then guide you through the exciting realm of kinetic typography, teaching motion design principles using Cavalry, one of the most versatile tools available for a streamlined 2D animation experience. From mood boards and sketches to animations and font exports, you’ll have developed a portfolio-ready case study that undeniably stands out in today’s competitive design landscape.
Whether you’re a hobbyist or a professional, this class offers practical exercises and invaluable insights to keep you ahead of the curve in the ever-evolving world of design. Enroll now to add a touch of modernity and flair to your designs!
Whether you’re a hobbyist or a professional, this class offers practical exercises and invaluable insights to keep you ahead of the curve in the ever-evolving world of design. Enroll now to add a touch of modernity and flair to your designs!
Class Preview
Still Not Sure?
Check Out Clément's Class Preview!
Chapter 01.
Designer Presentation
1. Introduction to the instructor’s background as a type designer, including an overview of 3-5 key projects that highlight his unique style
Class Perks
Special Gift from Clément
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Original Glyphs Files- 2+ original Glyphs files created during the class, including both the lettering and logotype projects -
Must-Read Book Recommendations- A carefully selected list of 10 must-reads on type design and lettering -
Online Resources for Type Design- A curated PDF featuring 20 top type foundries and 5 essential websites for type design & branding
Recommendation
Who should take this class?
Aspiring type designers & motion enthusiasts with an interest in going beyond the basics by exploring experimental and variable type design
Intermediate designers with a solid foundation in graphic design who want to push their boundaries and create eye-catching deliverables for their portfolios
Professional designers in branding or digital & UX/UI design looking to stand out by crafting projects with original typography and trendy animations
Expert Type & Graphic Designer
Clément Cases's Portfolio
Why Take This Class?
Reinvent type. Animate tradition.
Typography has been a cornerstone of design for centuries, making it one of the most challenging fields to stand out in. So how do you break through the noise and develop a truly distinctive typographic voice? Join Clément Cases, a designer renowned for merging technical precision with bold artistic experimentation, as he guides you in transforming type from static design to dynamic motion.
In this class, you'll not only master the creation of expressive, variable typefaces but also delve into the exciting world of kinetic typography. Clément will show you how to design unconventional letterforms, apply motion principles to animate your type, and adapt your work for digital platforms like social media. Through hands-on exercises and a focus on pushing creative boundaries, you’ll build a portfolio-ready case study that showcases your unique style and positions you at the forefront of modern design.
11 Class Exercises
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Type as a Voice -
From Sketch to Vector -
Glyphs Basics
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Lettering "Petit Lait" -
Lettering "Super Fuego" -
Logotype "Inferno"
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From Static to Variable -
Eccentric Letterforms -
Intro to Font Animation
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Animating Basic Type -
Creating Various Layouts -
Impacting Type Animation
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Hot Sauce Posters -
Hot Sauce Labels -
Case Study Finalization
Final Products
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3 Posters for Social Media -
1 Animated Logotype/Lettering -
1 Portfolio-Ready Case Study
Instructor
Type & Graphic Designer
Clément Cases
Hello, I’m Clément Cases, a multidisciplinary designer originally from France and now based in London. My work encompasses type design, print, and motion design, with a particular focus on experimental research and a passion for creative exploration.
I started my career at Atelier Bulk, where I spent two years leading research and development in high-end printing. This role taught me to combine technical precision with innovative design thinking.
After relocating to London, I founded Range Left Shop, a type foundry specializing in expressive display fonts. Leading the foundry for three years allowed me to experiment with new typography styles and further refine my creative approach.
More recently, I transitioned to freelancing to broaden my practice. I now collaborate with clients across branding, film, music, and fashion, bringing a fresh and experimental perspective to each project.
Type & Graphic Designer, Clément Cases
[Current]
Freelance Multidisciplinary Designer
[Previous]
'21-'24: Head of Type Foundry at Range Left Shop
'18-'20: Print Production Manager - Lead of R&D at Atelier Bulk
Projects & Awards
Awards:
TDC Winner '23 – Type Directors Club
Exhibitions:
The State of Print, Singapore '22
Demo Festival '22, '23, '25
Press:
The Brand Identity – "Laced with Joyful Spirit, Bufala Versatile Family" (2024)
It's Nice That – "Typeface is Both Eccentric and Legible" (2023)
Page Mag – "Experimenteller Variable Font" (2023)
Type 01 – "Playful Approach To Typeface Design" (2023)
Page Mag – "Bufala Display" (2022)
People of Print – "Bad Printing" (2021)
Publications:
Slanted Publishing – Yearbook of Type #7 (2024)
Bounty Hunters – Poster Book (2023)
Slanted Publishing – Yearbook of Type #6 (2022)
Highlights
Class Highlights
Creation of Variable Lettering & Eccentric Letterforms
Students will create their own variable lettering or logotype from scratch, mastering the workflow from sketching unique letterforms to transforming them into responsive digital fonts. This hands-on, project-based approach provides students with valuable skills they can proudly showcase in their portfolios.
Introduction to Motion Design for Dynamic Type
While the course is primarily focused on expressivity, it also offers an introduction to animating type, helping students bring their creations to life in a digital context. By exploring basic motion design principles, students will learn how to make their type designs more versatile and engaging across different media.
Advanced Application and Portfolio Development
Students will learn how to apply their type project across various formats, including branding, motion design, and digital media, ensuring the design is effective in each context. They will gain hands-on experience adapting their type for real-world applications, ultimately creating a polished case study that’s ready to showcase in their portfolios.
Class Details
You'll Learn
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Unlocking the Value of Typography in Visual CommunicationStudents will explore typography as more than just a visual tool. This topic delves into how expressive type shapes branding, user experience, and emotional connection, as well as how designers can use type to infuse personality and enhance the value of any design. -
Setting the Tone: Mood Boards & SketchesStudents will engage in creative experimentation, learning to sketch and design bold fonts based on a real brief. This topic emphasizes the freedom to break from traditional typographic conventions, enabling the creation of memorable, impactful fonts for branding applications. -
Building a Static Font Base: From Sketches to Digital TypefacesStudents will gain hands-on experience in converting sketches into digital type. They will master key skills in type design software, from vectorizing sketches to refining letterforms, ultimately creating a static font base that is ready for variable adjustments.
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Bringing Type to Life: Kinetic TypographyStudents will be introduced to the fundamentals of motion design to enhance typography. Through motion exercises in Cavalry, they will learn basic animation principles with variable typefaces, crafting fonts that are both expressive and dynamically engaging for all digital platforms. -
Exporting Typefaces from Glyphs as TTF/OTF FilesThis lesson will guide students through the final stages of font production, teaching them how to export their designs into industry-standard file formats like OTF/TTF (TrueType). Students will learn how to export their fonts and install them for use in Adobe applications. -
Creating a Portfolio-Ready Case StudyIn the final section, students will compile their work into a polished case study, featuring mockups and applications across various media. This case study will serve as a professional portfolio, showcasing their unique design voice, technical skills, and creative problem-solving in type design.
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Interview with
Type & Graphic Designer Clément Cases
Question.01
Please share how you started your career journey.
My journey in graphic design began in my teenage years, sparked by a passion for graffiti that lasted nearly a decade. At 13, I was inspired by artists like Ilk, Grems, and Tyrsa, whose graffiti stood out for its bold, unconventional style. I later discovered that these artists were also designers, which opened my eyes to the broader world of graphic design.
Since then, my dedication to creative expression has remained unwavering. My graffiti background instilled in me a deep appreciation for type and lettering, which naturally led me to specialize in designing these elements.
Since then, my dedication to creative expression has remained unwavering. My graffiti background instilled in me a deep appreciation for type and lettering, which naturally led me to specialize in designing these elements.
Question.02
What led you to choose this specific topic?
This theme holds deeply meaningful for me, as type design merges creativity with technical precision in a way that allows for authentic self-expression. I selected this topic to empower designers to uncover their unique voice while mastering tools such as variable fonts and motion. These skills not only foster creative freedom but also provide future-ready expertise, crucial for thriving in an ever-changing industry.
Question.03
What are some essential skills or "must have" tools in this industry, and why?
Passion is my most essential "tool"—it's the driving force behind everything I do. For me, the journey matters more than the destination. Embracing the creative process, exploring new possibilities, pushing boundaries, and keeping a playful, childlike spirit are key. As designers, we're not saving lives, so it's important to find joy in what we create and have fun along the way!
Required Programs
This course will use Adobe After Effects, Illustrator, InDesign, and Photoshop.
Please purchase and install these program(s) for an optimized chapter experience.
Glyphs and Cavalry will also be utilized, and these program(s) can be downloaded for a free trial.
*These programs and/or materials will not be provided with the chapter.
