[Course]graphicdesigner,clementcases Details
In-Depth Look
- SECTION 01
Orientation
01. Designer Presentation- Introduction to the instructor’s background as a type designer, including an overview of 3-5 key projects that highlight his unique style
02. Course Overview- Overview of the course objectives, key takeaways, and the foundational skills you will develop
- SECTION 02
Introduction to Type Design
03. Type Design Basics & History- Introduction to type design, typography, and lettering fundamentals through a brief exploration of their history
04. Type as a Voice- Understanding how type serves as a voice and its relevance to branding
- SECTION 03
Introduction to Variable Type
05. What is Variable Type?- Overview of variable fonts and the flexibility they offer for modern type design
06. Experimentation in Type Design- Techniques for exploring creative freedom and pushing the boundaries of traditional type design to develop unique styles
- SECTION 04
Practical Experiments in Type Design
07. Design Brief Analysis- How to analyze a design brief and create a visual mood board using cloud words to set the tone for a project
08. From Sketch to Vector- Detailed techniques for transforming hand-drawn sketches into digital designs using design software
09. Building Static Fonts (or Logotypes)- A comprehensive guide to creating a base for a variable font
10. Designing Eccentric Letterforms- A practical project focusing on unconventional and bold letter shapes
- SECTION 05
Experimenting with Variable Technology
11. Turning Static into Variable- A step-by-step guide to transforming a static font into a variable one
12. Making Eccentric Letterforms Variable- Hands-on project focused on adapting bold, eccentric letterforms into variable fonts
13. Export + Introduction to Font Animation- Demonstration of how to animate your type using tools like Font Gauntlet - Tips for exporting variable files
- SECTION 06
Motion Design for Type
14. Fundamentals of Motion Design- Introduction to the core principles of motion design in typography, using Cavalry for animated effects
15. Bringing Your Typeface to Various Formats- Techniques for adapting your type for different formats, such as posters or online media
16. Applying Motion for Impact- Exploring the use of kinetic typography and motion graphics for web, social media, and other platforms
- SECTION 07
Application & Portfolio Development
17. From Typefaces/Logotypes to Case Studies- Showcasing case studies from the instructor’s work and exploring black-and-white logotypes/typefaces and a final case study
18. Creating Your Own Case Study- How to build a case study for your portfolio, including examples, mockups, and presenting your work across different platforms
- SECTION 08
Conclusion
19. Market Trends & Industry Context- Analysis of the latest trends in typography, how they impact branding and visual identities, and predictions for the future
20. Finding Your Own Voice- Reflection on the importance of discovering your unique voice through exploration and experimentation