[enrolltounlock]GraphicDesigner,AURG_그래픽 디자인 스튜디오 AURG Details
Class introduction
Class Intro
Graphic Design Studio, AURG
“Various companies require package design skills, but it is difficult to learn on your own without practical experience.
“We will teach you everything in one lecture so that everyone who experiences these difficulties can learn package design on their own.”
Everything from the basics of package design to practical know-how, all in one class!
Are you stuck with package design and drawings?
Are you curious about design methods for various shapes?
Do you want to learn properly but have no place to learn?
Learn properly with AURG Studio, which is recognized for its expertise in package design for various food and cosmetic brands!
Are you curious about design methods for various shapes?
Do you want to learn properly but have no place to learn?
Learn properly with AURG Studio, which is recognized for its expertise in package design for various food and cosmetic brands!
A branding planning method that contains a clear identity from the basics of package design, such as a development plan and package structure that requires three-dimensional thinking, a method of containing content in accordance with legal standards, and a method of designing a package according to the characteristics of the product, a package structure, and a printing process. Practical know-how that is actually used, and even secrets to managing your portfolio effectively!
Check out the only package design class in Korea right now that covers everything from the basics of package design to practical know-how that would have been difficult to learn on your own.
AURG’s portfolio
Why Take This Class?
It was very difficult for an individual to learn the practical pipeline of package design on their own without any practical experience, including brand identity planning, development diagrams that require three-dimensional thinking, storage structure, and content that must be indicated on the package according to legal standards.
This class consists of a curriculum that allows you to create and embody examples of about 10 types, ranging from the basics of package design to practical know-how to improve quality.
Coloso is the only class where you can learn everything from the basics of package design to practical know-how to improve work quality.
Create your own package design for more than 10 types.
Drawings & Development Drawings
Completed example
F&B product pouch & box type package
Health functional food PTP & box type package
Cosmetic pouch, tube, bottle, box type package
F&B bottle & customized box type package
Special tin case & box & pouch package
Speaker introduction
graphic design studio
AURG
Hello, this is Baeksongi from graphic design studio AURG. Studio AURG specializes in food and cosmetic brand identity design and package design.
We have been recognized for our expertise by creating branding plans with a clear identity and creating a number of package designs with shapes and detailed functions tailored to the characteristics of the product.
In this class, you will learn everything from the overall process of practical package design, which is difficult to learn on your own, to understanding legal restrictions, know-how to improve printing quality, and portfolio archiving know-how.
We will teach you all the techniques and know-how that are absolutely necessary in package design practice.
AURG Studio
Baeksongi Designer
View more history
<task>
KEPLE | Cracker Package design
KEPLE | Keto Diet Bread Packaging
DEERS | BI&GRAPHIC
DEERS | Brand Illustration
Animal Data Lab | Brand Identity Design
TANGERINE AND YOU | Brand Identity & Packaging
DARLCHA | Branding & Packaging
MOJELIM DR | Hair Care Product Packaging
COMMONLABS | Branding&Packaging
SPRX | Branding&Packaging
ONULHOI | Branding&Packaging
TEA REPERTOIRE | Branding & Packaging
Tea Repertoire Teawear | Branding&Packaging
CHAEON | Logo & Package Renewal
OWL STORE ROOM | Branding&Packaging
mydear | Branding&Packaging
3SPOON | Branding & Packaging
BADARO | Branding&Packaging
Tomato Farmer | Book Cover&Illustration
AU Cosmetic | Branding & Packaging
SEAFOREST | Branding&Packaging
Aroh | Branding&Packaging
class features
class features
Everything about the package design practical process
You can learn everything from brand identity planning to the design of a basic structure that requires three-dimensional thinking, as well as various practical know-how. This will help you learn in detail about the overall package design process.
Practical know-how learned vividly through case studies and example exercises
In this class, you will create 14 examples yourself and all necessary drawings will be provided. You will practice major package design examples for food, cosmetics, etc., and learn how to create a sensuous design tailored to the characteristics of each industry based on laws and restrictions applicable to each industry.
Project archiving know-how to create a recommended portfolio
You can learn how to archive media, PDF, and Behance portfolios unique to AURG, which has 10,000 Behance followers and numerous recommended projects.
Class composition
learn this
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Brand identity planning that captures a clear identityBy studying brand identity planning, you can learn the process of building a brand identity that clearly captures the characteristics of the industry and the personality of the brand. -
Package design structure planning method to design consumer experienceConsidering the consumer experience, we plan and design the structure directly from the composition of the package to the product packaging method. This will teach you how to design packages that take the consumer experience into consideration. -
Draw drawings and floor plans for each shape that matches the characteristics of the productWe actually draw drawings and floor plans by distinguishing the overall structure of the package and the areas where graphics can be expressed. In this course, you will learn how to construct an overall package design according to the characteristics of the product and draw appropriate drawings.
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Product completed by setting up a virtual client
& Target customized package designBy creating about 10 examples for each product type, we will train ourselves to set up a virtual client and draw graphics appropriate for it. -
Package design practical know-how to improve the quality of your workThrough case studies, you will learn how to express graphics according to the characteristics of the industry and product, and how to use fonts and paper layout to improve the quality of your work. Additionally, you will learn how to apply a high-quality mockup. -
How to complete a project and archive a portfolioLearn how to archive projects according to the characteristics of each medium, such as Behance, PDF, Instagram, etc., and use them as a portfolio.
curriculum
curriculum
Show me the curriculum
SECTION 01. OT
01. Orientation
- About AURG
- Curriculum Introduction
02. Understanding the essential elements of package design
- Understanding package design through case study
- Understanding precautions and basic work processes
SECTION 02. Package design basics
03. Summary of printing methods and practical terms
- Understanding the differences in printing methods
- Summary of practical terms
- Understanding print files
04. Understanding practical laws and regulations
- Organizing laws and regulations by industry
- Analyzing cases of application of laws and regulations through case studies
- Learn practical know-how about constrained design
05. Understanding the artwork area
- Analyzing the development pattern of each package type through a case study
- Understanding the Artwork Area
- How to set up layers
06. Development map practice
- Training to think of 3D as 2D and 2D as 3D
- Drawing a development diagram for each package type
07. Understanding the basic structure (BOX development diagram, structure)
- Understanding the structure of the organization through a case study
- Understanding the various structural types of Zigi (samples provided)
08. Simple rescue rescue practice
- Practice development diagrams
- Setting up the artwork area
- How to create a cost-effective plot
- Adding details to the structure (centipede feet, locks, etc.)
09. Complex Jigi Rescue Practice
- How to Sketch a Structure
- How to change a sketched structure to 2D
SECTION 03. Package design practice by industry
10. Fnb package design characteristics
- Understanding Fnb industry characteristics through case study
11. Convenience food brand package design practice_1
- Analyze your brand
- Deriving design keywords and concepts
- Producing key visuals
12. Convenience food brand package design practice_2
- Package planning and composition method
- Package structure
- package application
- How to process print files
- Dress up the mockup
13. Beverage brand package design practice_1
- Analyze your brand
- Deriving design keywords and concepts
- Producing key visuals
14. Beverage brand package design practice_2
- Package planning and composition method
- Package structure
- package application
- How to process print files
- Dress up the mockup
15. Health functional food package design characteristics
- Understanding the characteristics of the health functional food industry through case study
16. Health functional food brand package design practice_1
- Analyze your brand
- Deriving design keywords and concepts
- Producing key visuals
17. Health functional food brand package design practice_2
- Package planning and composition method
- Package structure
- package application
- How to process print files
- Dress up the mockup
18. Cosmetic industry package design characteristics
- Understanding the characteristics of the cosmetic industry through case study
19. Cosmetic brand package design practice_1
- Analyze your brand
- Deriving design keywords and concepts
- Producing key visuals
20. Cosmetic brand package design practice_2
- Package planning and composition method
- Package structure
- package application
- How to process print files
SECTION 04. Package planning
21. Package planning and composition
- brand analysis method
- Deriving design keywords and concepts
- Package planning method (price range setting and packaging unit configuration)
22. Package materialization
- Deriving key visuals
- Search package material
- jigi structure weaving
23. Package production
- apply design
- Implementing 3D (Mockup)
- Processing print files
SECTION 05. Creating an effective portfolio
24. Portfolio planning, production
- Planning content for each channel
- Setting priorities
- Producing images
- Processing images
* Curriculum details may change before or after the video is released.
interview
What package designer AURG wants to say
Question.01
What is the outlook for the package design field?
What is the outlook for the package design field?
The package that can be seen, touched, and felt is the part that is closest to the consumer. Therefore, package design plays an important role in determining the brand image. Additionally, even if it is the same product, the consumer's experience and impression of the product can vary depending on how it is packaged. For this reason, many companies are trying to innovate package design to provide a better consumer experience and clearly communicate brand identity. As the needs of companies for package design are becoming clearer, I believe that this is a field of the design industry that can grow steadily and gradually.
Question.02
What are the main points in package design?
What are the main points in package design?
One of the most important points in package design is consideration of ‘consumer experience’. Package design starts from “what emotion you want to convey to consumers.” Everything, including packaging method and material, is determined depending on the emotion and experience you want to convey to consumers. Therefore, in this class, we plan to set up a virtual client and deliver in detail, using AURG's unique practical know-how, how to deliver the experience to consumers and how to design a package to achieve this.
Question.03
What do you think are the most necessary qualities for a graphic designer?
What do you think are the most necessary qualities for a graphic designer?
I think ‘attitude toward graphic design’ is the most important. Since designers are not artists, they must create results that meet the planning intent through objective analysis rather than their own preferences. Therefore , you must always look at your work objectively and revise it to meet the planning intent. As I have observed over a long period of time, designers with the ability to ‘patiently think and achieve perfection’ have grown. If this part is lacking, there is a high chance of producing inadequate results no matter how excellent your skills are.
Question.04
Who do you recommend this class to?
Who do you recommend this class to?
It is recommended for those who only know how to use tools but have difficulty completing work, and those who want to archive a portfolio with high-quality work. Those who only know how to use tools can experience package design through hands-on training. Additionally, if you want to archive a portfolio with high-quality work, you can learn everything from know-how to improve completeness to portfolio archiving know-how.
We will guide you through the program to use.
We will guide you through the program to use.
This class is conducted using the tools specified below.
– Adobe Indesign
– Adobe Illustrator
– Adobe photoshop
* We recommend the 2020 ~ 2021 version for all programs.
* CC version is also available.
* Programs and materials are not provided separately.
