그래픽 디자이너 김영선 Details
introduction video
Graphic designer, Youngsun Kim
“We will teach you not only a wealth of practical know-how in lettering design and graphic design, but also tips for surviving as a junior designer.”
The core of successful branding & graphic design, lettering design that maximizes the concept
Rather than using a similar design using an existing font, didn't you want to try expressing the feeling you wanted to express with lettering you created yourself and using it without restrictions?
Now design your own lettering with your own hands! From the basics of completing lettering to how to apply it to graphics, we will teach you everything from design know-how that suits your project planning intentions to how to create differentiation by drawing it yourself.
This class will help you not only create lettering designs but also develop application skills by organizing step-by-step from basic understanding of Korean and Roman 'letters' to sketching, modeling, expression, utilization, and practice.
Logos, products, signboards, titles/subtitles in videos, etc. Become a unique designer with impactful custom lettering that can be used in a variety of fields in any field.
Logos, products, signboards, titles/subtitles in videos, etc. Become a unique designer with impactful custom lettering that can be used in a variety of fields in any field.
Portfolio of graphic designer Youngsun Kim
Why Take This Class?
Are you curious about the lettering design process of Youngsun Kim, who is working as a 29CM designer and collaborating with leading domestic conglomerates, studios, and exhibitions?
In graphic designer Youngsun Kim's lecture, you can practice letter shapes and terms, lettering style, letter expression methods, and post-correction methods using step-by-step examples.
This is a one-of-a-kind class that covers both Korean and English, and allows you to get everything from planning lettering design to application and practical know-how all at once!
Lettering design, which allows designers to freely express their individuality without the need to purchase ready-made fonts every time, will be a great boost to your graphic and brand work.
In this class, we will strengthen the basics of lettering with 8 examples and apply them to branding and graphic design.
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Learn about letter forms and terms -
Draw using a grid template -
Lettering style 1. Lettering using shape tools -
Lettering style 2. High-contrast lettering
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Lettering style 3. curved lettering -
Apply Photoshop effects -
identity lettering -
graphic lettering
* This image is an example image to help you understand the class.
Speaker introduction
graphic designer
Youngsun Kim
Hello, this is graphic designer Youngsun Kim.
I not only have experience drawing interesting letters and working with graphic design mainly on cultural and artistic projects such as print media, branding, and illustration.
Working in studios, in-house, and as a freelancer, he has collaborated with various companies, foundations, and studio clients, including SM Entertainment, Amoeba Culture, Seoul Foundation for Arts and Culture, and Busan Museum of Art.
Currently, after working at the mobility platform 'Tada', he is working as a designer at 29CM, a comprehensive fashion, life, and culture platform, and is actively engaging in exhibitions and work.
Based on our practical strengths in lettering design and graphic design, this class will teach you everything from basic knowledge of letters to various lettering styles and expressions that maximize your brand concept, as well as practical know-how.
Graphic designer Youngsun Kim
Current) 29CM Space Business Team Brand Designer
Former) Tada Brand Design Team
View more history
[Representative Project]
2022 Busan Museum of Art 〈Angular Circle: Kim Yong-gwan〉 Exhibition Identity Design
2022 Tada Brand Project 〈Movelog〉 Identity & Web Design
2021 Tada NEXT, welcome amenity
2021 Socar
2021 Magazine 〈Whistle〉 Issue 2 Design
2020 Seoul Foundation for Arts and Culture site-specific circus, 〈Eternal Beach: Disappearing Island〉 graphic design
2020 SM Entertainment SuperM single album 〈Tiger〉 title logo design
2020 Saboten HMR product package design, product name lettering development
2018 Lotte Custard renewal package logo design
[exhibition]
2021 Typojanchi 2021: International Typography Biennale 《Turtle and Crane》
2020 Amoeba Culture 15th Anniversary Project 〈THEN TO NOW〉
2019 Büntformet Korea 〈Poster Town x Dando Exhibition〉
2018, 2019 1st and 2nd <Daegang Poster Festival>
2018 Jeonju International Film Festival JIFF 〈100 Films 100 Posters〉
[Workshop/Lecture]
2021 Typography Association Small Society Hanul Special Lecture
2020 Kookmin University Visual Design Department Special Lecture
class features
class features
Understanding letters for lettering and learning the characteristics of writing instruments
This lecture covers both Korean and English Roman lettering. By learning the basics of letters for lettering design and the characteristics of writing instruments, you will develop the muscles to create more complete results.
Logo planning and visualization know-how to maximize brand identity
Learn brand identity planning based on examples from illustration studios where you actually worked. Practice deriving keywords and visualizing ideas through ideation.
Acquire lettering styles and expression methods that expand the scope of graphic work
Create your own letters using shapes, contrasts, curves, etc., and learn lettering design tips suited to each situation and graphic. We also reveal ways to maximize the lettering concept using simple Photoshop effects.
Class composition
learn this
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Basic knowledge to draw attractive Korean and English letteringFor a wide range of design areas, it is essential to know how to use Korean and English freely. Learn the concepts of letter form and structure, and learn basic terms. -
Understanding the characteristics and direction of movement of writing instrumentsA writing instrument that determines the impression of letters in lettering. We will inform you of various shapes and impressions depending on the thickness of the writing instrument and the direction in which the letters are drawn. -
Understanding and expressing lettering stylesLearn lettering styles that can be applied to a variety of graphic designs, and use shapes, contrasts, and curves to create letters that range between simplicity and splendor.
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From brand logo planning to production through actual work case studiesWe share how to derive brand keywords and the process of visualizing ideas through graphic designer Youngsun Kim's actual work examples. -
Scope of use of lettering design and know-how for visual correction of letters according to branding mediaWe will teach you visual correction know-how so that you can maintain the quality of your brand lettering in the digital environment regardless of the expression medium, including print, color, and web environments. -
Effects and expression methods to graphically maximize the characteristics of lettersWe will understand the concept of physical properties of images and devise Photoshop effects and expression methods that will maximize the intended effect of lettering.
curriculum
curriculum
Show me the curriculum
SECTION 01. Overview
01. Introduction of designer Youngsun Kim
- Instructor introduction
- Introduction to work
02. About the letters around us
- Form and structure of Hangul
- Form and structure of English letters
SECTION 02. Preparation stage
03. Lettering, why is it necessary?
- Lettering as a brand logo
- Lettering as a graphic
04. Sketch preparation stage
- Discovering letters through various writing instruments around you
- Draw letters in an interesting way
- Sketching using various writing instruments
SECTION 03. Various lettering styles
05. Lettering style drawn with shape tools
- Font style using shape tools
06. Lettering style with strong contrast
- Font style with strong contrast between width and height
07. Curved lettering style
- Gorgeous font style using the curve tool
SECTION 04. Brand lettering
08. Brand logo planning
- Keyword/idea derivation example
09. Lettering style using fonts
- Lettering using existing fonts
10. Visual correction of letters according to the product environment
- Visual correction on printed pages
- Visual correction according to color
- Visual correction in various environments
SECTION 05. Graphic lettering
11. Graphic lettering idea
- Ideation
- Choosing a phrase
12. Example of graphic lettering that clearly reveals image characteristics
- 〈New Blue〉A letter shape created with the characteristics of wind/flag/waves
- 〈Lost Myself〉The shape of letters made with the characteristics of fish bones and gills
13. Work on lettering that brings out the characteristics of the image
- Search for images on a specific topic and create lettering that reflects its characteristics.
14. Applying Photoshop effects/Various expression methods
- Photoshop effects and expression methods to graphically maximize character characteristics
SECTION 06. OUTRO
15. Prepare to become a junior designer by working hard (1)
- Things you need to communicate well with clients
16. Prepare to become a junior designer by working hard (2)
- How to organize files and manage schedules
- Introduction to useful tools and functions at work
17. Closing greetings
- A word of advice for designers who are about to start their careers
interview
What graphic designer Youngsun Kim seon wants to say
Question. 01
What are your strengths as a graphic designer?
What are your strengths as a graphic designer?
My biggest strength is that I directly letter letters and titles in a variety of fields, crossing the boundaries between commerce and art, such as graphic print media and branding work. Through this class, we will teach you the know-how to create powerful design synergy by directly drawing the impression of the voice you want to express rather than finding the font you need for your work.
Question. 02
What is the differentiating point of this lecture?
What is the differentiating point of this lecture?
The most important thing when carrying out a branding project is to express your intended thoughts and ideas through consistent and clear visual elements. In that respect, I believe that lettering is the most efficient way to instill a clear brand image in text without requiring excessive graphic effort. We will help you design letters that can express the concepts and keywords you want in your work.
Question. 03
Who do you recommend it to?
Who do you recommend it to?
I recommend it to anyone who is interested in brand design or logo lettering design, as well as working designers who want to expand the scope of their design work. Through this class, we hope you will learn everything from basic knowledge of lettering design, how to use it, and practical know-how.
We will guide you through the program to use.
This lecture is conducted using the programs below. To ensure smooth participation, please purchase and install the latest version of the program separately.
Adobe Photoshop 2022
Adobe Illustrator 2022
* In the case of Adobe Illustrator, it is possible to take the course with a lower version that can implement the shape tool (Pathfinder) and pen tool functions, or Adobe Procreate, but it may be difficult.
* Programs and materials are not provided separately.
