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Now in Your Language, Only on Coloso!
Learn from Top Creative Experts Worldwide
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Learn Cassel’s Signature Floral Business Strategies
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Create High-Profit Products Through Strategic Planning
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Practical Skills from Spatial Styling to Wedding Accessories
Is a bouquet alone no longer enough?
Want to start offering floral directing with confidence?
Class Preview
Still Not Sure?
Check Out Choi Inyoung's Class Preview!
Flower crowns are versatile floral accessories for weddings and special events. Learn to account for head size, weight, and structural stability while mastering wiring techniques to create high-quality flower crowns for real ceremonies and photoshoots.
Class Perks
Special Gift from Choi Inyoung
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From Proposals to Client ConsultationsPractical Guide to Floral Directin -
Wedding & Floral Directing MasterUnlimited Access to 10 Chapters -
14 Years of Practical Floristry ExpertiseStep-by-Step On-Site Simulations
Class Material Details
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Practical Worksheets for Real-World Application- Cassel’s quotation templates & consultation process
- 2 real-world proposal & quotation samples -
Flower Guide by Mood & Wiring Techniques- 25 flowers categorized by mood through texture, color & composition (shape)
- 7 essential wiring techniques
Recommendation
Who should take this class?
For Flower Shop Owners Looking to Expand Revenue
- Create high-end floral accessories at higher price points
- Expand into spatial styling and floral directing
- Turn individual products into cohesive sets and packages
For Florists with Wedding Clients
- Practice the full on-site photography directing process
- Build confidence in on-site operations
- Get ready-to-use practical templates
For Studio Owners Outsourcing Floral Directing
- Master the full floral directing workflow
- Design floral arrangements for different structures
- Develop the skills to direct projects independently
Expert CEO of Cassel & Floral Designer Choi Inyoung's Portfolio
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High-End Wedding Studio, MUI -
High-End Studio, Lee Kyungho Photography -
US LA Cassel Workshop -
Shanghai Cassel Workshop -
Floral Directing, Arch Frame
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High-End Wedding Dress Shop, Soyoo Bridal -
High-End Wedding Studio, MUI -
High-End Wedding Studio, MUI -
Floral Directing, Arch Frame -
Floral Directing, Hanging Decoration
Why Take This Class?
High-Profit Strategies for Independent Florists: A Guide to Flower Accessory Commercialization
Create high-end wedding accessories with refined techniques and a distinctive aesthetic. Learn practical techniques for flower crowns, ear cuffs, wired bouquets, hairpins, and more—then discover Cassel’s unique strategies for turning floral designs into profitable products and building a sophisticated brand identity.
Master the complete process of creating and selling wedding accessories for bridal photoshoots and ceremonies, from product planning and client consultations to quotations and packaging. Through real-world cases and ready-to-use document templates, learn how to develop high-value floral products that maximize both perceived value and profitability.
15 Class Exercises
15 Step-by-Step Practices for Wedding & Floral Directing Practice
Part 1. The Essence of Floral Directing: Space Decoration
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Key Point
① Three-Step Green Technique for Building Unique Structural Volume
② Setup Techniques for Straight, Semi-Circular & Foldable Frames
③ Group Materials to Create Asymmetrical Waves Through Visual Flow -
Key Point
① Multi-Piece Technique for Creating Dimension by Separating Sections
② Selecting Textures, Colors & Flowers for Foam-Free Designs
③ Quickly Complete Hanging Installations Within On-Site Constraints -
Key Point
① Key Principles of Modular Design for Spatial Decoration
② Design Multi-Level & Asymmetrical Structures
③ Complete Projects with 90% Pre-Work & 10% On-Site Assembly
Part 2. Master Wedding Accessories That Elevate Both Design & Price
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Key Point
① Three-Step Green Technique for Building Unique Volume
② Setup Techniques for Straight, Semi-Circular & Foldable Frames
③ Material Grouping for Creating Asymmetrical Waves -
Key Point
① Create Impactful Designs with Oversized Flowers
② Ensure a Secure Fit with Wear Testing & Soft Finishing
③ Demonstrate Wire-Based & Bonding Techniques -
Key Point
① Create Two-Piece Hairpins with Versatile Techniques
② Design Pins That Hold Their Shape Against Heat & Humidity
③ Create Hairpins Using Wire Frames
Part 3. Wedding Bouquets Designed for Every Dress, from Classic to Haute Couture
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Key Point
① Design the Signature Lower Flow Line for Cascade Bouquets
② Create Hand-Tied Bouquets Using Natural Stems Without Wiring -
Key Point
① Techniques for Creating Fuller, Sturdier Stems
② Create Compact, Lightweight Bouquets That Can Be Held with One Hand
③ Create Secure Corsages to Complement the Bouquet -
Key Point
①Design for Secure Hold Throughout the Shoot
② Select Flowers Based on Texture & Line
③ Build Branded Packaging Sets for Product Applications
Student Reviews
Trusted by 2,000+ Offline Class Students
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Student AI loved every class at Cassel, but the wedding bouquet class, which explored a wide range of unexpected materials and colors, gave me a major confidence boost. Since the instructor teaches while actively working in the field, I gained valuable insights into real-world practices and learned designs that balance creativity with practicality.
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Student BI was already working as a florist, but I felt like I was becoming complacent and my skills were no longer improving. That’s when I first took a class at Cassel. The instructor’s classes and work were delicate, feminine, and sophisticated. It wasn’t just the relaxing feeling of working with beautiful flowers—it was a truly restorative experience that allowed me to fully appreciate each season.
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Student CI enrolled because I was impressed by Cassel’s distinctive designs and well-structured curriculum. The detailed insights into design, orders, flower sourcing, and management helped me broaden both my knowledge and perspective on floristry. The classes combine theory, design, and techniques in a way that makes it easy to incorporate what you learn into your own style and take your skills to the next level. After the class, my skills improved so much that even fellow florists noticed the difference.
Class Highlights
Master Floral Directing Product Planning for Real-World Weddings
Go beyond simple flower arrangements and learn how to develop floral directing packages for real wedding shoots. Shift from thinking in individual pieces to designing for entire spaces, considering each decoration’s purpose, installation environment, and teardown time. Learn a practical format for developing product packages and creating quotations that can be applied immediately.
Optimize Your Workflow: Master On-Site Styling & Structural Design
Learn how to create structural floral designs tailored to each setting, from studios to wedding venues. Analyze the practical constraints of each environment, including fast setup and teardown and large-scale ceremony installations, while exploring creative approaches such as arch variations, hanging installations, and floral objects. You’ll also learn how to account for practical factors such as material weight, floral foam, and wiring.
Expand Your Products with Revenue-Driving Wedding Add-Ons
Discover practical ways to expand your revenue by turning individual wedding items—such as wrist corsages, ear cuffs, bouquets, and flower crowns—into cohesive sets and packages. Based on real-world cases, learn how to transform wedding floristry from an additional service into a core revenue-generating offering with a clear strategy for sustainable growth.














