Character Studio Grabit_캐릭터 스튜디오 그래빗 Details
Class Intro
Character Studio, GRABIT
“We will learn about branding approaches and apply them to various platforms to create solid character designs.”
What if the character I created became a brand?
Anyone can draw a character, but it is very difficult to create a well-made original character at the IP business level.
With character studio ' GRABIT', you can learn how to design popular, likable characters with identity from a branding perspective and expand their application areas through a systematic character guidebook.
Create your own original character by learning everything from branding plans that take business scalability into consideration to creating lively poses and witty character emoticons that will bring out the charm of your character!
Create your own original character by learning everything from branding plans that take business scalability into consideration to creating lively poses and witty character emoticons that will bring out the charm of your character!
Expert Character Studio GRABIT's Portfolio
Why Take This Class?
Character studio ' GRABIT' has been carrying out character branding for various large IT companies such as Naver, Kakao, and Netmarble, and is widely known as a character branding agency.
In this class, you will learn not only character IP development, but also brand guides for establishing branding, Kakao emoticon approval tips for making money with characters, goods production, etc.
You can learn ' GRABIT''s special character design expansion know-how and systematic work pipeline that cannot be learned anywhere else.
5+ Class Exercises
Character Turnaround
Facial expressions and emotional expressions
Various pose applications
Emblem
Pattern
Theme artwork
How to use goods
Animated emoticons
Speaker introduction
Character Studio
GRABIT
In this class, rather than simply learning the same tools and skills, you will first learn about the theoretical aspects of characters and branding approaches.
We put a lot of effort into creating a curriculum that allows students to apply the process to actual work based on their understanding of the concepts of the character guidebook.
We will provide various learning materials such as guidebook templates, character pose samples, and goods vector mock-ups, so please do not worry and follow along step by step.
‘GRABIT’ will help you create your own character.
Character Studio
GRABIT
Projects & Awards
SM Ent. NCT127 3D Character Branding (2021)
JYP Ent. Niju Character Branding (2021)
WULING Character Branding (2021)
EBS Pengsoo Style Guide (2021)
Baojun
Hite Jinro Fillite Character Branding (2021)
Hugel Character Branding (2020)
Shinhan Card Illustration System Guide (2020)
JYP Ent. Stray Kids Character Branding (2020)
LGU+ Children’s Country Character Style Guide (2020)
Nexon Maple Story Character IP Renewal (2020)
Alibaba Tmall Character Branding (2020)
Xiaomi Mi Watch
Naver Intellectual 3D Character Branding (2019)
Y-NUTS character branding (2019)
Naver VLIVE character branding (2019)
Lotte E-Commerce Charlotte Character Branding (2018)
JYP Ent. Twice Lovely Character Branding (2018)
Netmarble Friends 3D Character Branding (2018)
Naver Juniver 3D character branding (2017)
class features
Class Highlights
Understanding character IP business and conquering brand character design concepts
We will inform you of important points about how the current character IP business market is progressing and what process you should approach when designing brand characters.
Solid character design know-how that can be applied and expanded
Brand character design that must be suitable for various expansions and commercial uses. We help you design high-quality characters that can be applied to multiple platforms.
How to create poses that highlight the character’s charm and how to use various applications
Learn how to bring characters to life by creating natural and attractive poses and how to effectively apply character artwork to applications.
Class Details
You'll Learn
-
The importance of guidebooks and brand character design approachLearn why companies prefer characters and how to use them for business purposes, increase your understanding of trends in the character industry, and learn the components of a character guidebook and approaches to brand character design. -
Setting up a solid worldview and creating basic charactersLearn the step-by-step process for creating the basic form of a character, and train the process of defining a three-dimensional form by considering scalability and creating turnarounds such as half-side, side, and back based on the front view. -
Various emotions of characters expressed through facial expressionsLearn about the process of designing various facial expressions of characters to effectively express emotions, and use a color guide to create a solid standard to ensure consistency even when applying and expanding characters.
-
Complete an applied character with easy and effective posesLearn tips for creating easy poses using the basic form of a character, and learn how to make your character stand out through a variety of presentations, from general poses that are highly useful to dynamic poses that clearly reveal emotions. -
Various applications using character sourcesYou will learn how to effectively apply character sources to emblems, theme artwork, and goods mock-ups, as well as the commercialization process and cell animation process required to create moving emoticons, as well as simple and effective expression methods for movement. -
Apply character guidebook and create portfolioTo help users use the guidebook conveniently, you will learn neat and detailed work know-how, such as arranging sources and organizing artboards to be included in the guidebook, as well as final inspection and expansion file management.
curriculum
Curriculum
In-Depth Look
Section 01. This Is Grabit, a Studio Specializing in Character Branding
01. Orientation
- Instructor and company introduction
- Class objectives and progress method
Section 02. Before Producing the Character Guidebook
02. Character Business Environment and the Need for a Guidebook
- Why companies prefer character branding
- How to use characters in your business
- What the character industry will look like in the future
- Necessity and components of a character guidebook
03. Brand Character Design Approach
- Classification and pros and cons of characters according to their various forms and proportions
- Applying brand motif to character
Section 03. Creating a Basic Character Type
04. Setting the Character’s Worldview
- A worldview that elicits empathy
- Creating character lineups and relationships
05. Creating a Basic Type
- Strengthening the basic type
- Applying a graphic style
06. Creating a Turnaround
- Turnaround – Creating the front, half, side, and back
- Shape refinement and things to keep in mind
07. Emotion Expression and Color Guide
- Expressing emotions through facial expressions
- Creating a color guide
Section 04. Creating Character Applications – Poses
08. Understanding Poses
- Pose Creation Workflow
- Strike an attractive and effective pose
09. Basic Pose
- Common poses with great versatility
- Drawing roughly with a sketch – tips for using Procreate
10. Advanced Poses
- Dynamic poses that clearly reveal emotions
- Finding facial expressions that match your emotions
11. Poses Using Items
- Creating characters and items in harmony
12. Group Pose
- Placing multiple characters reliably
13. Vectorization Operations
- Organize by matching proportions and shapes
- Illustrator Tips
Section 05. Creating Character Applications – Application
14. Item
- Create point items that match your character
15. Emblems and Patterns
- Creating emblems using characters
- Creating patterns using characters
16. Theme Artwork
- Create themed artwork that tells a story
17. Apply Goods
- Apply characters to various goods
- How to apply graphics effectively
18. Moving Emoticon 1
- Emoticon overall trends and commercialization process
- Tips for generating character revenue and getting Kakao emoticon approval
19. Moving Emoticons 2
- cell animation process
- Expressing simple and effective movements
20. Moving Emoticons 3
- Finish with a clean picture
- Organizing emoticon artwork files
SECTION 06. Applying the Character Guidebook: Portfolio Creation
21. Artwork Placement
- Organize guide list with created sources
- Deploy Effectively
22. Guidebook Optimization
- Organize layers and artboards
- final inspection
- How to organize extended files efficiently
SECTION 07. Conclusion
23. Character Branding Expansion
- Various business expansion cases using characters
- Conclusion
Interview with
Character Studio, GRABIT
Question.01
What kind of works can you create on your own based on what you learned in this class?
What kind of works can you create on your own based on what you learned in this class?
In this class, you will learn solid character design methods that can be applied and expanded, how to create character poses, and how to use various applications, so you can ultimately create a character guide book that contains everything about your brand. You can also create a moving emoticon using that character.
Question.02
What is the outlook for character design/branding?
What is the outlook for character design/branding?
As modern people have become accustomed to online relationships and communication with AI, not only IT companies but also conservative companies want to have their own character IPs such as emoticons and metaverse. In the future, the character business market will continue to expand, and one day, a world will come where brand characters will become an essential element, just as brand logos exist for all brands.
Question.03
Any final words to students?
Any final words to students?
We will help you access and systematically learn the entire process of commercially attractive branding as easily as possible. I hope that designers who want to know more about the world of character branding, dream of becoming character designers, and love characters will take this lecture to become more familiar with the area of character branding and further become professional character designers.
Required Programs
This course will use
- Adobe Illustrator CC 2019
(CC to the latest version is recommended, and CS version is also available in most cases.)
- Latest version of Procreate
(Even if it is not an applicable app, you can take the course without problems as long as it is an app with a drawing function.)
Please purchase and install these program(s) for an optimized chapter experience.
* Programs and materials are not provided separately
