[enrolltounlock]BrandDesigner,Nahana_브랜드 디자이너 나하나 Details
Class introduction
introduction video
Brand designer, Nahana
Meet now the ‘all-purpose’ branding practical process that can be applied to all brands based on planning and strategy.
Brand yourself as a competitive self through solid planning and practical processes!
When it comes to branding that meets a variety of clients, it is very important to find a brand's unique identity and logically develop storytelling based on 'planning and strategy' as well as aesthetic beauty.
Designer Nahana's class where you experience the practical process of branding based on solid planning skills!
✔ Branding planning and strategy process learned through theory and case studies
✔ Client work project that is fully embodied through practice
✔ Create a differentiated portfolio that is completed by branding ‘you’ based on practical processes!
Designer Nahana, who has experience in various forms of work, including BAT, Toss, and Moveraworks, will teach you in detail the know-how of a brand designer loved regardless of in-house, client, or agency through this lecture.
✔ Client work project that is fully embodied through practice
✔ Create a differentiated portfolio that is completed by branding ‘you’ based on practical processes!
Designer Nahana, who has experience in various forms of work, including BAT, Toss, and Moveraworks, will teach you in detail the know-how of a brand designer loved regardless of in-house, client, or agency through this lecture.
Nahana’s design portfolio
Why this class is special
Persuasive brand design know-how through repeated learning of theory and practice based on practical processes
This lecture serves as a ‘career guide’ for those who want to build a career as a brand designer, on what and how to study and improve their skills. Experience the entire process of client work based on the characteristics of each studio, in-house, and agency with designer Nahana, who has practical experience at several companies famous for branding.
Based on this, I will brand myself and derive my unique competitiveness in the field.
Portfolio, interview questionnaire, schedule table, etc. completed through a solid process
With this course, which includes all the templates needed for practical work, you too can become a brand designer recognized in the industry.
In this class, you will brand yourself according to the steps of the practical process,
Let's complete a differentiated portfolio.
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First start of the project, interview and master schedule creation -
Various research methods and brand planning with an objective eye -
Derive a compelling story, design direction, and motif
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Create a solid, detailed logo using your visual muscles -
Derive graphic elements that make the concept more attractive -
Creating consistent rules, promises, and brand guidelines -
Create your own differentiated portfolio that gets more curious the more you look at it.
Speaker introduction
brand designer
I am one
hello. I am Nahana, a brand designer.
I have experience in branding in various types of industries, including agencies, studios, and in-house, and am currently working as a freelance designer.
The branding process varies depending on the characteristics and purpose of the project, but if you discover the general flow and rules, you can lead the project flexibly.
If you are unfamiliar with branding, I hope that through this lecture, you will be able to understand the work process that takes place in the workplace, complete your own branding, and create a context with a broad perspective.
brand design nahana
Current) Freelancer
Former) Mobetterworks Brand Designer
Former) Toss brand designer
Former) BAT brand designer
View more history
EXHIBITION
- wrm survey: N types of tools (2021)
- Infection and Immunity (2020)
- Daegu Short Film Festival DIFF Poster Exhibition (2020)
- Heavy Magazine Pop-Up Exhibition (2020)
- Be There Design Festival: in Hongkong (2019)
- Bangkok Through Poster: Keyword (2019)
- Big River Poster Festival 2nd (2019)
- DokDo Show (2019)
- Asian Cool Poster Festival : in mtl (2019)
- Typojanchi: Typography and Objects (2019)
- Big River Poster Festival 1st (2018)
- Jeonju International Film Festival 19th, 100Films 100Posters (2018)
- CAVA LIFE layers x RYSE Hotel (2018)
- CAVA LIFE open studio x ILMIN (2018)
- Pixpills 'Visual Overdose' (2018)
- Typojanchi: Body (2017)
- Blind Poster (2017)
- Edit Point (in Platform-L) (2017)
- Jeonju International Film Festival 18th, 100Films 100Posters (2017)
PRESS
- DAZED KOREA January issue <Who's Now> (2021)
- Typography Seoul Interview (2021)
- Monthly Design ‘2020-2021 Design Specialist’ (2021)
- Monthly Design May Issue <YOUTH> (2020)
- Monthly Design July Issue <Virtual Korean Design Museum> (2020)
class features
class features
Improving practical skills through leading client work processes
Follow and understand the actual client work process from the beginning to the last step, review it through case studies, and build your own solid work process. Because you will experience the terminology, work tips, and work processes used in the workplace, you will be able to lead practical work regardless of the target or topic after taking the course.
Create a persuasive ‘my’ brand through a practical process
Branding is done by setting ‘me’ as the client, not a virtual brand. By creating your own brand according to a practical process, you can derive your own unique identity needed to create a portfolio.
Create your own differentiated portfolio according to purpose
I create a portfolio based on my own branding. We will learn the production know-how that is chosen in various industries by thinking about what portfolio is suitable for the purpose and what composition is appropriate.
Class composition
learn this
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Understand the characteristics of agencies, studios, and in-houses and establish your own design valuesDesigner Nahana, who has experience in various industries, explains the characteristics and differences between studios, in-houses, and agencies. Based on this, I try to establish my own design values and how it would be appropriate to work with ‘what kind of people’ in ‘what kind of environment’. -
Understanding the practical branding process through case studiesUnderstand the client work process from start to finish. Before meeting, you will learn through case studies, including interview preparation, master schedule creation, planning, design, and brand guidelines. -
Apply theory to practice to plan and design your own brandPractice the branding process by setting 'me' as the client, rather than a virtual brand. Create your own brand and derive your own identity according to the process that takes place in the field.
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Acquire research and concept development know-how for persuasive brandingResearch know-how, strategic planning methods, and even derivation of essence to create a solid story and context! Learn how to get your branding project off to a solid start. -
Create design elements and guides that are consistent with your brand identityWe derive reasonable context and motifs according to the brand plan. Through hands-on experience, you will understand the process of deriving a design such as concept, logo, typography, and color to fit the story perfectly. -
Complete a portfolio that even practitioners will loveBased on the differences derived from branding 'me', we will learn how to construct a portfolio that suits your purpose, as well as create your own portfolio that stands out among other portfolios.
curriculum
curriculum
Show me the curriculum
SECTION 01. Nice to meet you
01.OT
- Instructor and class introduction
02. What brand do you like?
- thoughts on good brands
SECTION 02. Comprehensive practical branding process
03. What is the difference between agency, studio, and in-house?
- Identify characteristics by shape
04. Understanding the branding process [Planning]
- kickoff
- Interview and create master schedule
- Research and Analysis
- Brand strategy and planning
05. Understanding the branding process [Design]
- Design mood and concept derivation
- Derivation of design elements
- design development
- Creation of brand guidelines
- project review
06. Review through portfolio case studies
- Beauty Creator Platform dVine Case Study
- Quarter coffee cafe branding case study
SECTION 03. Branding ‘me’ according to the branding process [Planning]
07. Kickoff
- Interview and create master schedule
- Setting project goals
- How to write meeting minutes
08. Research and Analysis
- Direct investigation
- indirect investigation
- Field investigation
09. Brand strategy and planning (1)
- Derive brand mission
- Deriving brand core value
- Derive brand keywords
10. Brand strategy and planning (2)
- brand positioning
- Persona Settings
- Verbal branding
SECTION 04. Branding ‘me’ according to the branding process [Design]
11. Design mood and concept
- Create a mood board and derive tone and manners
- Ideation and Metaphor Settings
12. Design elements
- logo design
- Brand color settings
- Graphics Systems and Patterns
13. Design Development
- Application creation and mock-up
- Detail Development
- How to make a suggestion sheet
14. Creation of brand guidelines
- Organizing and producing brand guidelines
- How to organize assets and folders
15. Project Retrospective and Additional Practice Assignments
- Internal/external running and review
- Hypothetical Client Branding Challenge
SECTION 05. Differentiated Portfolio
16. Why create a portfolio?
- Portfolio creation purpose
- Portfolio format and case study
17. Creating a ‘me’ portfolio (1)
- Configuring placement and layout
- Tips for writing resumes and self-introductions
18. Creating a ‘me’ portfolio (2)
- Portfolio creation through InDesign
19. Interview with brand designer
- Attitude, skills, and list of questions
SECTION 06. See you again anytime
20. What kind of designer do you want to be?
- The role of a brand designer
- closing greetings
interview
What brand designer Nahana wants to say
Question.01
What is the main planning intention or point of this lecture?
We placed emphasis on systematically understanding the entire process according to the branding process carried out in practice. This course is designed so that beyond simply learning theory or understanding the process, students can complete a 'portfolio' that brands themselves after completing the class.
Question.02
As a designer, what do you pay most attention to when working?
The process of developing branding may vary slightly depending on numerous conditions such as the type, characteristics, and scope of participation of the project, but consistent large rules and flows can be identified. Therefore, I believe that if you lead your own branding according to the branding process I experienced, you will be able to understand the brand from a broader perspective than before and create your own standards.
Question.03
Please give a final word to those who dream of becoming brand designers.
I believe that branding is about winning people's hearts and discovering the unique value of each brand. Through this lecture, which covers practical branding processes in the field, we will encourage you to grow into a brand designer who can expand your perspective on branding, establish your own values, and design the overall experience of your customers.
We will guide you through the program to use.
This class is conducted using the tools specified below.
– Adobe Illustrator 2021
– Adobe InDesign 2021
* To ensure smooth course participation, please install the corresponding version of the program separately.
* Adobe programs and supplies are not provided separately.
* There is no problem taking the course even if you use versions of both InDesign and Illustrator prior to 2021.
You can take classes from the CS4 version to the latest version, and even when using the CS version, you can practice most of the class content except for some functions.
