Question.01
What is the planning intention of this lecture and what are its unique points of differentiation?
[enrolltounlock]Designer,Roseshaker_브랜드디자인입문 50강사전 Details
Class introduction
brand designer
Roseshaker's Portfolio
Why this class is special
Complete hip & trendy emotional branding by practicing 3 concept projects through over 40 examples.
Do you dream of becoming a designer who catches everyone's attention on social media with your unique style and grows in line with trends?
In this class, you will learn everything from a post-modern cafe to a kitschy retro-concept wine bar and a bakery full of vintage sensibility.
Through three concept projects, you will understand the concept of brand design and practice the brand development pipeline, including concept setting methods required for brand planning and extracting motifs and keywords, in a total of 50 lessons.
Take your first step as a designer who will dominate the industry, start now at Coloso.
We will create a total of 42 examples of brand identity designs for 3 concepts.
PART 01. Modern vintage concept: 13 types of Cafe Sig branding
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01. 3 types of Cafe SIG logo & packaging -
02. Cafe SIG menu board -
03. Cafe SIG business card & coupon & window graphic -
04. Cafe Sig Poster 01
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05. Cafe Sig Poster 02 -
06. Cafe Sig Poster 03 -
07. Cafe Sig Poster 04 -
08. Cafe Sig Poster 05
PART 02. Kitsch Retro Concept: Wine Bar Pink Mad Branding 14 Types
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01. 4 types of Pink Mad logos -
02. Pink Mad single box -
03. Pink Mad Label & Distribution Paper
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04. Pink Mad Stationery 3 types & goods -
05. Pink Mad Gap Bag -
06. Pink Mad Cup & Holder
PART 03. Antique fairy tale concept: 15 types of Bakery The Butter Room branding
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01. 4 types of The Butter Room logos -
02. 3 types of The Butter Room packaging -
03. 2 types of The Butter Room leaflets & shopping bag -
04. The Butter Room goods
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05. The Butter Room website -
06. The Butter Room Poster 01 -
07. The Butter Room Poster 02 -
08. The Butter Room Poster 03
* The results above are actual class examples that will be created directly from the class.
Speaker introduction
brand designer
roseshaker
hello.
I am Hari Kim, a designer at Roseshaker, a unique branding studio that started out as a cafe designer and visual directed over 70 brands in just one year, and is currently expanding into F&B and beauty & interior brands.
I think that cafe branding is the area where designers can design in the most trendy way, with a variety of approaches and a high degree of freedom.
However, solid planning skills and establishing a brand identity are necessary to capture everyone's attention.
In this class, we will teach you step by step based on your understanding of branding theory, what tools should be used to apply concepts and styles tailored to trends, and the process being applied in practice.
roseshaker
Current) Roseshaker Art Director
History and experience
[Participating Project]
- La Touchant Rebrand Design
- Amorepacific influencer GG Website Design Proposal
- Watsons PL Packaging Renewal Design
- SSG SHOPPING PL Branding Design
class features
class features
50-lesson FULL curriculum brand design boot camp for beginners
I want to learn branding, but where should I start and what should I learn? How should I practice to develop my branding skills? Like the question above, we have prepared this for those who have difficulty in thinking about brand design and finding direction. We will cover a total of 50 curricula, from branding planning to design, using undisclosed examples from over 40 markets.
Expand your graphic style with three concept virtual branding projects
From trendy post-modern cafe branding, to wine bar branding with a kitschy retro concept, to bakery branding that looks like something out of a vintage fairy tale! We will practice consistent graphic design based on brand planning know-how that fits the theme.
From packaging, web design, to client communication! Key practical know-how revealed
Learn package design and practical printing supervision from a beginner's perspective, how to do web design without coding, and even how to communicate accurately with clients! We will meet all the detailed tasks that can be encountered in practice.
Class composition
What do you learn?
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Establishing brand identity through solid planning skillsLearn the essential points and basic knowledge to build a brand's identity, such as the necessity of branding, concept derivation, brand naming, storytelling, design motifs, keyword extraction, persona, references, and research. -
Developing the ‘postmodern concept cafe’ brandBased on keywords and adjectives such as "Postmodernism", "Y2K", and "Simple", we define the brand's motif and identity and practice the process of visualizing it through a consistent image of logo, graphic design, and package design. -
Developing the ‘kitsch retro style wine bar’ brandDesign a brand story and strategy that evokes consumers' imagination and expectations, and practice the process of materializing the identity design with graphic elements appropriate for the story.
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Developing the ‘Vintage Mood Fairytale Bakery’ brandLearn the styles and expressions that most effectively represent 'fairy tale' images. We will practice everything from symbol logos using light and dark and textures, to calligraphy-style type logos with modified fonts, and package design using decorative elements and objects. -
Implementing methods to raise brand design maturityYou will learn how to read rapidly changing trends and develop consistent identity design elements into creative graphics by practicing with various examples. -
From web design, printing supervision, and client communication.We look at all the difficult tasks you may encounter in practice. Learn how to create a website without coding, printing supervision from a beginner's perspective, and communication methods developed through collaboration with over 70 clients!
curriculum
curriculum
Show me the curriculum
interview
What brand designer Roseshaker wants to say
Through about 40 examples, you can learn graphic design appropriate for each F&B brand style and the skills and know-how to expand creatively and consistently . F&B branding is relatively more trendy compared to other projects, and is one of the areas where design can be developed freely with various approaches. However , you need solid planning skills and the power to develop designs to capture the public's attention ! For those who find it difficult to work due to the gap between vague brand theory and field practice, we plan to greet you with a curriculum that naturally connects theory and practice in a more friendly manner through hands-on branding from start to finish .
Question.02
What are Roseshaker’s strengths, and how do you incorporate them into your lectures?
What are Roseshaker’s strengths, and how do you incorporate them into your lectures?
The point is to harmoniously incorporate the tastes of clients and the public into the design, develop the design based on the flow of trends, and catch the points that require design from the consumer's perspective and immediately apply it to practice . You can learn how to read current trends according to the consumer's perspective and how to combine the characteristics and styles of graphic objects that reflect trends and apply them to a brand by working on three concept projects.
Question.03
Where can you use what you've learned?
Where can you use what you've learned?
Since all examples are methods applied in actual practice, more dense designs can be developed in all design fields that require identity design. In addition, you will be able to increase your solid understanding of branding theory and your program discernment on what tools should be used to apply styles based on trends and concepts.
We will guide you through the program to use.
This class will be conducted using Adobe Photoshop CC 2023 and Adobe Illustrator CC 2023 programs. To ensure smooth participation, please purchase and install the latest version of the program separately.
*Programs and materials are not provided separately.
Accepted versions: There is no problem taking the course even if you use versions of both phtoshop and Illustrator prior to CC 2023.
