[Course]graphicdesigner,clementcases Details
In-Depth Look
- SECTION 01
Orientation
01. Designer Presentation- Introduction to the instructor’s background as a type designer, including an overview of 3-5 key projects that highlight his unique style
02. Course Overview- Overview of the course objectives, key takeaways, and the foundational skills you will develop
- SECTION 02
Introduction to Type Design
03. Type Design Basics & History- Introduction to type design, typography, and lettering fundamentals through a brief exploration of their history
04. Type as a Voice- Understanding how type serves as a voice and its relevance to branding
- SECTION 03
Introduction to Variable Type
05. What is Variable Type?- Overview of variable fonts and the flexibility they offer for modern type design
06. Experimentation in Type Design- Techniques for exploring creative freedom and pushing the boundaries of traditional type design to develop unique styles
- SECTION 04
Practical Experiments in Type Design
07. Design Brief Analysis- How to analyze a design brief and create a visual mood board using cloud words to set the tone for a project
08. From Sketch to Vector- Detailed techniques for transforming hand-drawn sketches into digital designs using Adobe Illustrator
09. Introduction to Glyphs- Detailed techniques for transforming hand-drawn sketches into basic lettering while getting familiar with essential Glyphs tools
10. Creating Soft Letterforms- A step-by-step guide to designing soft letterforms in Glyphs
11. Designing Fiery Lettering- A step-by-step guide to creating sharp letterforms in Glyphs
12. Crafting a Logotype- Hands-on project focused on designing a logotype in Glyphs, covering type basics, spacing, and balance
- SECTION 05
Experimenting with Variable Technology
13. From Static Lettering to Variable Design- Step-by-step instructions for transforming static lettering into variable design using three different creative approaches
14. Making Eccentric Letterforms Variable- Hands-on project focused on adapting bold, eccentric letterforms into variable fonts
15. Exporting + Introduction to Font Animation- Demonstration of how to animate your type using tools like Font Gauntlet - Tips for exporting variable files
- SECTION 06
Motion Design for Type
16. Fundamentals of Motion Design- Introduction to the core principles of motion design in typography, using Cavalry for animated effects
17. Bringing Your Typeface to Various Formats- Techniques for adapting your type for different formats, such as posters or online media
18. Applying Motion for Impact- Exploring the use of kinetic typography and motion graphics for web, social media, and other platforms
- SECTION 07
Application & Portfolio Development
19. From Lettering to Case Studies: Posters- Designing three unique posters based on the lettering created
20. From Lettering to Case Studies: Packaging- Developing a case study by designing three distinct bottle labels and applying them to 3D mockups
21. Creating Your Own Case Study- Building a portfolio-ready case study, covering final project presentation, exporting, mockups, and showcasing work across web, social media, and apps
- SECTION 08
Conclusion
22. Market Trends & Industry Context- Analysis of the latest trends in typography, how they impact branding and visual identities, and predictions for the future
23. Finding Your Own Voice- Reflection on the importance of discovering your unique voice through exploration and experimentation