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Get Your Portfolio Ready: Game & Branding Design

Digital Artist, Jonathan Lam

Class Details

[Shortform]DigitalArtist,JonathanLam Details


Are you looking for a perfect opportunity
to improve your portfolio
for the game industry
but not sure where to start?
Or do you have a brilliant game idea
but need help bringing it to real life?
If this sounds like you,
you are in the right place!

Jonathan Lam,
who has extensive experience in the game industry,
will teach you how to build a video game project
from scratch and the relevant skills to develop it.
This class is built to help you to incorporate your art
and design skills into video games by teaching
how to create the backbones
of a game project: branding, characters, and UI.

Learn how to establish a key theme
and branding for a video game,
and create key visual assets
that match the branding.
Once we have those assets ready,
we will compile them into
one online portfolio project
and bring your portfolio to the next level.


Coloso Class Breakdown Details 1

Length: 10 videos
Difficulty: Beginners
Unlimited views

Coloso Class Breakdown Details 2
Video Details

Audio: English

Coloso Class Breakdown Details 3
Software Required

Adobe Illustrator (v 27.6.1)
Adobe Photoshop

Coloso Class Breakdown Details 4


Expert Digital Artist
Jonathan Lam's Profile & Portfolio

Why Take This Class?

Each industry tends to have its own bubble,
and breaking into it from the outside is difficult.
Especially if you don't have the portfolio
that the industry is looking for,
it's challenging to be noticed by the companies.

This class is designed to help students
to have a range of different creative skills
that the industry would be looking for.
Throughout the class,
we will create the game assets
and examples of a video game project
and showcase it.

After taking this class,
you will be able to create
the self-initiated game projects
to improve your chances
of getting noticed in the industry.

Background Images

8 Class Exercises

Coloso Zeklewa Exercises

Game Logo

Coloso Zeklewa Exercises

Branding Example

Coloso Zeklewa Exercises

Game Characters: Heroes

Coloso Zeklewa Exercises

Game Characters: Enemies

Coloso Zeklewa Exercises

Prop Design: Weapons & Items

Coloso Zeklewa Exercises

Background Design: Scenes

Coloso Zeklewa Exercises

Game UI

Coloso Zeklewa Exercises

Character UI


Jonathan Lam
Digital Artist

Hi everyone!
My name is Jonathan Lam
and I'm a Digital Artist on a mission to empower,
educate and inspire creative students
just like you to gain the creative skills you desire!

Currently I work for Ubisoft as a concept and game artist.
My skills range from graphic design, illustration,
animation, 3D modelling/sculpting, concept art
and video editing.

I've also worked with many high profile clients
including Riot Games, Sony Entertainment,
Hasbro and Google as a graphic designer and illustrator.

Background Images
Digital Artist Jonathan Lam
Digital Artist,
Jonathan Lam

Ubisoft London
Jolly Good Games
Envato Author Community
Freelance Artist

Stoker Games Limited
Fishfinger Media Ltd.

Projects & Awards

D&AD Best New Blood 2008
Kickstarter Funded Game 2014 - Eminence: Xander's Tales
The Big Indie Pitch 2017- Finalist
The Very Big Indie Pitch 2017- Finalist


Class Highlights

Branding a Video Game Project

Learn how to establish a consistent brand voice for the game and then identify key concepts to explore and create different logo varaitions.

Coloso Zeklewa Introduction

Create Video Game Assets

Explore how to create different types of assets for the video game project such as characters, weapons and items that are consistent with the brand.

Coloso Zeklewa Introduction

Design Video Game UI

Students will learn how to create different UI elements such as containers, buttons, icons and menus that are consistent with the brand.

Coloso Zeklewa Introduction

Class Details
You'll Learn

(자동 구성) 가격이 인상됩니다.

지금이 최저가!

In-depth Look


01. Orientation

  1. Introducing your instructor
  2. What you will learn
  3. Helpful websites and software
SECTION 02. Branding a Game Project

02. Theme and Branding

  1. Theme & Visual Identity
  2. Art Direction & Color Palette
  3. Typeface & Fonts

03. Construct a Game Logo

  1. Identifying key concepts & different logo types
  2. Early exploration and concepts
  3. Final logo and color variations

04. Create Branding Examples

  1. Create game screenshots
  2. Apply branding to demo game store (Google Play, Apple Arcade, Playstation Store etc)
  3. Apply branding to swag & create a portfolio project on Behance
SECTION 03. Video Game Assets

05. Character Design: Fantasy Game Heroes

  1. Establishing 3 different body types
  2. Creating different armour designs
  3. Finalizing the character roster of 3 characters

06. Character Design: Fantasy Game Enemies

  1. Establishing 2 different enemy types
  2. Creating 2 different enemy shapes
  3. Finalizing the enemy character roster or 2 characters

07. Prop Design: Fantasy Game Weapons & Items

  1. Establishing different game assets
  2. Creating 3 different weapons
  3. Creating 3 different items

08. Environment Design: Game Background & Scene

  1. Establishing 1 simple background
  2. How to construct a scene (background, midground, foreground)
  3. How to light a scene
SECTION 04. Video Game UI

09. Game UI

  1. Create different borders, buttons and containers
  2. Create UI icons for menus
  3. Create character and enemy icons

10. Character Interface

  1. Create UI for character stats (mana, life bar, etc)
  2. Create icons and UI for character skills
  3. Create inventory UI

*The release date of this class, curriculum images, and associated content can be changed without prior notice.

Interview with
Expert Digital Artist
Jonathan Lam

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Is there a specific reason why you chose this specific topic/themes?

Creating self initiated video game projects that can be shared and uploaded on to portfolio websites is a great way to improve a students chance at breaking into the industry or landing a creative job. It is also a great way to show that you have a range of different creative skills that a job might be looking for.

This class contains a combinaiton of different skills that fall under the umbrella of 'how to create a video game project'. There is something for everyone in this class which is perfect for beginners looking to find their way into the industry or to simply learn fun new skills. It is also focused on creating enough assets to create a portfolio project which can help improve students chances of getting noticed in the industry.

Could you please share how you started your journey in the industry?

Beginning my career as an artist after graduating from university was a struggle as I found the creative industry to be a highly competitive field at the time. Over time I gained various freelance clients which helped me achieve my first full time role as a graphic designer for a design agency working on ui, website design, storyboarding and animation. During this time I worked on a personal project with some close friends which eventually turned into a published video game which was a huge dream come true for us! After that I managed to gain enough experience and material in my portfolio to land my first job in the video game industry at Ubisoft.

Please share your thoughts on the industry's job market and what you see in the industry's future.

The industry job market as an artist for video games remains challenging/highly competitive yet promising with a high demand for skilled professionals in areas such as concept art, 3D modelling, animation and visual effects. As technology continues to advance opportunities for things such as VR will be on the rise. AI art is also constantly evolving, which I feel will have a transformative impact on the industry.

Required Programs

This course will use Adobe Illustrator and Adobe Photoshop.
Please purchase and install these program(s) for an optimized lecture experience.

*These programs and/or materials will not be provided with the lecture.

Procreate Photoshop

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