BrandDesigner,SasykMihal Details
Intro
Class Intro
Brand Designer, Sasyk Mihal
Learning to use the software is relatively easy, but the true value of a brand designer comes from knowing how to create memorable branding and, more importantly, how you sell your ideas to clients. These are the skills I'll be sharing in this class.
The Diverse Landscape of Branding
Looking to enhance your design skills? Join Sasyk Mihal in an immersive experience where you'll recreate the branding process of an actual client's project from start to finish. Using templates, mockups, and cheat sheets provided by Sasyk, you'll not only learn to develop core brand elements and write professional guidelines, but also to integrate client feedback into your work and present to clients in a clear, persuasive manner.
While studios often assign specific roles and specializations to designers, Sasyk's freelance journey has spanned various studios, specializations, styles, and industries. This class offers a rare opportunity to understand what is expected from brand designers across different fields, including web design, motion design, merchandise design, out-of-home (OOH) advertising, and social media strategy.
Enroll now to hear Sasyk's tips on boosting your portfolio and landing new clients!
Enroll now to hear Sasyk's tips on boosting your portfolio and landing new clients!
Class Perks
Get These Coloso Exclusives
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Cheat Sheet for Keyboard Shortcuts -
Mockups for Merch Design -
Mockups for OOH Advertising
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Social Media Templates -
Master Template for Presentations -
Typography Resource Sheet
Expert Designer & Art Director Sasyk Mihal's Portfolio
Why Take This Class?
Lacking confidence in your current portfolio? Struggling to secure new clients? Level up your portfolio game with brand design expert Sasyk Mihal, as he shares invaluable insights into branding techniques honed from his experiences at globally renowned studios.
Whether you are a beginner looking to build a solid foundation or an experienced designer aiming to expand your client base by enhancing your portfolio, taking this class will elevate your career to new heights. Gain practical knowledge, refine your design approach, and learn strategies to create compelling brand identities that resonate with audiences and stand out amidst the fierce competition.
12 Class Exercises
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Preparing a Master Template -
Collecting Reference Images -
Sketching a Logo
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Curating a Color Palette -
Customizing Typography -
Creating Core Brand Elements
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Formatting Social Media Posts -
Designing Merch & OOH Mockups -
Applying Motion to Branding
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Practicing Web Design Basics -
Outlining Brand Guidelines -
Exporting Files
Instructor
Designer & Art Director
Sasyk Mihal
Heyo! My name is Sasyk, and I am a Europe-based freelance designer and art director. Throughout my career, I have been lucky enough to collaborate with some of the best graphic design studios out there, such as &Walsh, Studio Koto, and Mojo Supermarket, as well as global brands like Apple, Google, Nike, Meta, and NASA. In my design practice, I specialize in brand design, visual identity, typography, campaigns, art direction, and more.
In this class, I will share the insights I've gained from working with top tier studios over the past few years. I'll guide you through the process of generating brand ideas, creating visual components, and compiling them into comprehensive brand guidelines. Most importantly, I will impart strategies—or my personal know hows—for preparing client presentations and delivering them with conviction and confidence, which have consistently yielded positive outcomes.
Designer & Art Director
Sasyk Mihal
[Current]
Freelance Designer & Art Director for Studio Koto, Mojo Supermarket, Giant Spoon, Marine Lane, and more
[Previous]
2019-2024: Senior Designer at &Walsh, New York
2017-2019: Senior Designer at Butterflies & Hurricanes, Prague
2016-2017: Designer at Ogilvy, Prague
Projects & Awards
[Projects]
- Apple Campaign
- Nike Armor Campaign
- Google I/O Visual Identity
- Netflix Key Visuals & Typography
- Facebook Campaign UI Design
[Press]
- 2024: The Icons of Design
- 2024: The—Brand Identity
- 2023: Czech Design
- 2022: It's Nice That!
- 2022: The—Brand Identity
- 2022: Design Paper
[Awards]
- 2024: D&AD Gold Pencil — Match (Mojo Supermarket)
- 2023: Grand Effie — Truth (Mojo Supermarket)
Highlights
Class Highlights
Generating Ideas for Branding
Every brand design starts with an idea, or a source of inspiration. In the initial stages of this brand design class, I will show you techniques that will help you come up with ideas, sketch initial concepts, and effectively pitch your vision to clients.
Refining the Brand System
At first, clients may love the design concept but dislike some of its components. With a sample concept approved by an actual client, we’ll refine brand elements like logos, color schemes, typography, and various brand applications. Then, we’ll move onto designing four different kinds of deliverables!
Establishing Professional Guidelines
Consistency is vital to a thriving brand. Towards the end, we’ll compile all the brand elements we've created into a comprehensive list of brand guidelines. These guidelines will empower clients to maintain a cohesive and recognizable brand identity across all mediums and platforms.
Class Details
You'll Learn
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Logo DesignWe will begin by selecting the appropriate typeface and adjusting the font for optical balance. From there, we will develop design concepts for a compelling logo and learn to draw it using various tools! -
Color Systems & TypographyFollowing a brief overview of color theory, we will select a color palette, then establish a hierarchy for the chosen colors. Likewise for typography, we'll cover fundamental principles before proceeding to select and customize a typeface using easy-to-learn Figma tools. -
Balanced LayoutsIn brand design, no matter how beautiful each individual component is, achieving a harmonious composition is crucial for effective communication. We will use our brand elements to create a brand layout that is both balanced and visually appealing.
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Brand & Social ApplicationsUsing the layouts we've created, we will be exploring various brand & social applications, such as OOH mockups tailored for physical spaces, merch designs aimed at promoting the brand, social media templates for a cohesive online presence, and motion design versions to bring our brand identity to life. -
Web Design BasicsSometimes the brand designer is tasked with sketching the website and designing basic UI assets for the client as well. To prepare for this, we will start by familiarizing ourselves with the fundamentals of web design in order to design our own landing page for a client's website. -
Client PresentationsHaving a brilliant idea is just the beginning; effective communication is key. As we progress through the branding process, I will showcase how my templates can be used to compile all of our branding efforts into a seamless presentation. I'll also share valuable tips on selling ideas to clients!
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Class Preview
Still Not Sure?
Check Out Sasyk's Class Preview!
Chapter 01.
Orientation
1. Who is Sasyk Mihal?
2. What is branding, and what will I be learning?
Interview with
Designer & Art Director Sasyk Mihal
Question.01
What makes your class different from other classes?
I believe this class is unique because it shares invaluable insights into how the best agencies in the world operate. While learning software skills is relatively straightforward, the real value lies in understanding how to create memorable branding and even more importantly, how to sell your ideas to clients.
Branding requires more than just understanding and empathizing with the client; you need the courage to push them out of their comfort zone — at least a little bit! I spent years learning this across multiple studios, and I know I would have been grateful to have someone share this knowledge with me a few years ago. As a preview of the design processes of the world's top studios, this class will significantly advance your career. It's full of know-hows I would've loved to have known as a junior designer.
Question.02
How would you define success in this industry?
To me, success is being recognized by the people I admire and seeing that my work inspires others. It's incredibly rewarding to see your work saved on other designers' Pinterest boards or used as references for other design projects. While awards or accolades are nice, I don't believe they hold much value as much as they used to. Personally, I don't focus on them.
I don't know the exact formula for success, but for me, it involves working hard, pursuing projects I love, connecting with inspiring people, and maintaining a strong passion for what I do. I believe that if you persevere and work relentlessly on improving yourself, it will definitely pay off in the end.
Question.03
Is there anything you would like to add, like advice for your students?
What helped my career the most was creating fictional projects and including them in my portfolio alongside client work. Early in your career, it can be challenging to find clients that allow you to showcase your full range of creative skills and develop the style you want to pursue. As a result, these fictional projects play a crucial role for junior designers because it's extremely challenging to land a job at a top-tier studio without a well-rounded portfolio.
My advice is to invest time in creating work you are passionate about. If you work hard enough, clients will recognize the quality of your work and seek you out for more opportunities. Also, quality should always be prioritized over quantity; including subpark work can diminish the impact of your portfolio. During my time at &Walsh, I was involved in the recruitment process for several years, and I can confirm that a portfolio with three strong projects is far superior to one with four strong and four weak projects. If you don't have enough strong pieces, focus on creating more high-quality work!
Required Programs
This course will use Figma & Jitter.
Please purchase and install these program(s) for an optimized chapter experience.
*These programs and/or materials will not be provided with the chapter.
