01. Orientation- Who is Sasyk Mihal? - What is branding, and what will I be learning?

02. Figma Fundamentals & Tips- Figma's benefits for branding - Basic skills, keyboard shortcuts, and useful plug-ins - Preparing a master template

03. Where to Find Inspiration- Why we should start with reference images - Understanding clients' needs and preferences

04. How to Create a Moodboard- The thought process behind moodboards - Gathering images, deciding on a name, and writing concept-related description tags

05. Overview: Deck Structure & Components- Overview of core brand elements and next steps

06. Core Element 1: Designing a Logo- Choosing the right typeface, then adjusting the font for optical balance - Coming up with design ideas for the logo, then drawing it using various tools

07. Core Element 2: Curating a Color Palette- Theory and psychology behind colors - Choosing a color palette and establishing a hierarchy of colors - Naming colors and using color codes

08. Core Element 3: Customizing Typography- Exploring various approaches to typography - Introducing type adjusting tools and opentype alternatives

09. Secondary Elements: Patterns, Icons & Illustrations

10. Mockups for Branding Applications- Preparing mockups to showcase branding applications

11. Thought Process Behind Brand Sketches- Analyzing the thought process behind 4 additional samples, then finalizing the deck

12. Overview: Next Steps in Branding Process- What to do with client feedback

13. Logo & Icon Refinement- Creating 5+ logo or symbol options - Adding recommendations for the client

14. Color & Typography Refinement- Exploring other color and typography options - Organizing an overview slide with a list of alternatives

15. Brand System Refinement- Revising brand slides to include new recommendations - Reviewing past projects for other clients by Sasyk

16. Overview: Final Assets & Deliverables- Updating the deck with final assets - Creating a template for deliverables

17. Deliverables 1: Web Design Basics- Basic principles of web design - Sketching the website and designing basic UI assets

18. Deliverables 2: Motion Design Basics- Introduction to motion design using Jitter - Setting a style and tone for the design - Preparing still layouts, then bringing the layouts to life

19. Deliverables 3: Social Media Templates- Discussing various social media post formats - Designing social templates for the client

20. Deliverables 4: Merch Design Variations- Brainstorming various merch options - Designing merch and creating visualizations in Figma

21. Overview: Brand Guidelines- What are brand guidelines? - Creating a template for brand guidelines

22. Logo Guidelines- Creating slides to showcase logo and icons - Establishing guidelines for safe zones, minimum sizing, and misuse of logos

23. Color Guidelines- Creating an overview slide on color - Setting up color codes and talking about pantone - Adding a color usage and combination guide

24. Typography Guidelines- Creating an overview slide on typography - Setting up type styles and establishing a hierarchy - Drafting a typeface combination, kerning, and lining guide - Adding a type misuse section

25. Guidelines for Other Brand Elements- Establishing guidelines for iconography and glyphs - Adding guidelines for photography - Concluding with an application section

26. Ready for Export- What to export and how - Tips for presenting and interacting with clients

27. Goodbye and Good Luck!- Summary of workflow and class perks - Tips for publishing your work on social media, building a portfolio, and getting new clients