Search Input

‌
‌

The Ultimate Guide to Branding: From Sketch to Presentation

Brand Designer, Sasyk Mihal‌
‌
‌
BrandingFigmaPortfolioCaseStudies
‌
‌

Class Details

  • ‌
  • Basic
  • Total 27 videos
  • English
  • English, Traditional Chinese [Auto], Spanish [Auto]
  • Class materials included
‌
‌
‌

BrandDesigner,SasykMihal Details

Curriculum
Curriculum

In-Depth Look

  • SECTION 01
    OT
    us-designer&artdirector-curriculum-01.webp

    • 01. Orientation- Who is Sasyk Mihal? - What is branding, and what will I be learning?

  • SECTION 02
    Setting Up in Figma
    us-designer&artdirector-curriculum-02.webp

    • 02. Figma Fundamentals & Tips- Figma's benefits for branding - Basic skills, keyboard shortcuts, and useful plug-ins - Preparing a master template

  • SECTION 03
    Generating Ideas
    us-artdirector-sasykmihal-curriculum03.webp

    • 03. Where to Find Inspiration- Why we should start with reference images - Understanding clients' needs and preferences

    • 04. How to Create a Moodboard- The thought process behind moodboards - Gathering images, deciding on a name, and writing concept-related description tags

  • SECTION 04
    Constructing Brand Elements
    us-designer&artdirector-curriculum-04.webp

    • 05. Overview: Deck Structure & Components- Overview of core brand elements and next steps

    • 06. Core Element 1: Designing a Logo- Choosing the right typeface, then adjusting the font for optical balance - Coming up with design ideas for the logo, then drawing it using various tools

    • 07. Core Element 2: Curating a Color Palette- Theory and psychology behind colors - Choosing a color palette and establishing a hierarchy of colors - Naming colors and using color codes

    • 08. Core Element 3: Customizing Typography- Exploring various approaches to typography - Introducing type adjusting tools and opentype alternatives

    • 09. Secondary Elements: Patterns, Icons & Illustrations

  • SECTION 05
    Completing the Client Presentation
    us-designer&artdirector-curriculum-05.webp

    • 10. Mockups for Branding Applications- Preparing mockups to showcase branding applications

    • 11. Thought Process Behind Brand Sketches- Analyzing the thought process behind 4 additional samples, then finalizing the deck

  • SECTION 06
    Integrating Client Feedback
    us-designer&artdirector-curriculum-06.webp

    • 12. Overview: Next Steps in Branding Process- What to do with client feedback

    • 13. Logo & Icon Refinement- Creating 5+ logo or symbol options - Adding recommendations for the client

    • 14. Color & Typography Refinement- Exploring other color and typography options - Organizing an overview slide with a list of alternatives

    • 15. Brand System Refinement- Revising brand slides to include new recommendations - Reviewing past projects for other clients by Sasyk

  • SECTION 07
    Exploring Brand Deliverables
    us-designer&artdirector-curriculum-07.webp

    • 16. Overview: Final Assets & Deliverables- Updating the deck with final assets - Creating a template for deliverables

    • 17. Deliverables 1: Web Design Basics- Basic principles of web design - Sketching the website and designing basic UI assets

    • 18. Deliverables 2: Motion Design Basics- Introduction to motion design using Jitter - Setting a style and tone for the design - Preparing still layouts, then bringing the layouts to life

    • 19. Deliverables 3: Social Media Templates- Discussing various social media post formats - Designing social templates for the client

    • 20. Deliverables 4: Merch Design Variations- Brainstorming various merch options - Designing merch and creating visualizations in Figma

  • SECTION 08
    Establishing Professional Brand Guidelines
    us-designer&artdirector-curriculum-08.webp

    • 21. Overview: Brand Guidelines- What are brand guidelines? - Creating a template for brand guidelines

    • 22. Logo Guidelines- Creating slides to showcase logo and icons - Establishing guidelines for safe zones, minimum sizing, and misuse of logos

    • 23. Color Guidelines- Creating an overview slide on color - Setting up color codes and talking about pantone - Adding a color usage and combination guide

    • 24. Typography Guidelines- Creating an overview slide on typography - Setting up type styles and establishing a hierarchy - Drafting a typeface combination, kerning, and lining guide - Adding a type misuse section

    • 25. Guidelines for Other Brand Elements- Establishing guidelines for iconography and glyphs - Adding guidelines for photography - Concluding with an application section

  • SECTION 09
    Conclusion
    us-designer&artdirector-curriculum-09.webp

    • 26. Ready for Export- What to export and how - Tips for presenting and interacting with clients

    • 27. Goodbye and Good Luck!- Summary of workflow and class perks - Tips for publishing your work on social media, building a portfolio, and getting new clients

Recommended Classes
Recommended Classes

Like this class? Then check these out!

Important Notice

- This product provides access to the video lectures online (Excluding products categorized as Assets). - Under certain circumstances, discounts may end early or be extended without prior notice. - For pre-ordered courses, the content and the lecture videos will be released sequentially according to the schedule. The Course Start Date will be set to the release date of the first lecture video. - You will gain immediate access to the course through My Page upon completing registration and payment. Total Course Duration: - The Standard Access (Paid access) period lasts for the first 15 days and Unlimited Free Access period will begin from the 16th day. Both the Standard and Unlimited Free Access periods offer the equal viewing experience to the content. - Course Start Date: The estimation of the Course Start Date will be based on the completion date of the payment. Immediate access to the lecture videos will be granted through My Page. (For pre-ordered courses, the start date will be the release date of the first lecture video.) - In case the course start date is postponed due to extenuating circumstances on Coloso’s end, the start date will be adjusted accordingly.
*Please note that certain aspects of this course, including the release date, curriculum images, and associated content, are subject to change without prior notification.
*Would you like to learn more about our refund policy? Please check ▶ here
*Please check our ▶ FAQ for Copyright and Proprietary Rights, User-Generated Content, Security, and Violation information.
*保留未事前告知而更改本網頁資訊的權利
*欲進一步瞭解退款政策的細節，請由 ▶ 此處確認。
*請至 ▶FAQ頁面查看有關版權及所有權、使用者製作內容、資料安全及違反等相關資訊。
*Tenga en cuenta que la información de esta página está sujeta a cambios sin previo aviso.
* ¿Le gustaría saber más sobre nuestra política de reembolso? Por favor, compruebe ▶ aquí
*Por favor, compruebe nuestras ▶ FAQ para los derechos de autor y derechos de propiedad, contenido generado por el usuario, seguridad e información de violación.
- This product is strictly prohibited to resell, redistribute, steal, or transfer. - The original images and simple edited images of this product cannot be transferred, distributed, or sold. - This product can be refunded only before the class video is released. - You can find this product on [My Class] > [Class Materials]