ColosoStageUX/UIOnlineConference_Coloso Stage UX/UI Online Conference Details
introduction video
Projects of global companies
“I’m talking about the experience I had while growing a service that had zero users into a service with over 20 million users.”
Project insights from global companies from 7 speakers
Coloso Stage aims to more effectively convey knowledge and experience from various industries.
This is a new concept online conference that brings together the experiences of experts.
Class introduction
An online UX/UI conference with 7 diverse speakers that cannot be seen anywhere else.
Seven designers who are actively working at global companies at home and abroad! Discover their valuable experience and know-how through an online conference.
Speaker introduction
Gather the best experiences in one place.
Youngkyo Kim
Current) Lyft Product Designer
Current) Lenme Co-founder,
Head of Design
Improve passenger and driver profile onboarding bounce and conversion rates
#Lyft #CapitalOne #Designer #SurvivalInSiliconValley
[Main Project]
Lyft user profile, Lyft Unified login
Capital One Money app, Capital One Eno virtual card,
Capital One cafe, Capital One Spark business
Na Sehun
Current) Kakao Page Director (BX Design General Executive)
Rebranding & IP Branding Strategy
#KakaoPage #Blank #Branding #Itaewon Class
[Record]
Former) Blank Corporation, Brand Director
Former) Make Us Dingo, Design Manager
Former) Line Brand Design Team Leader
Former) Naver Brand Experience Design Team
Former) Ahn Graphics designer
[Main Project]
KakaoPage branding, office and promotional design
Redefining Blank Corporation CI,
Uncoated 247 brand design,
Blank brand movie, poster, office design,
Loco
Minseong Noh
Current) Riiid Co., Ltd. CDO & Co-founder
Designed to maximize user experience of the first AI education service
#Riiid #Santa TOEIC #Artificial Intelligence #Education
[Main Project]
Launch of artificial intelligence learning service <Santa TOEIC>
Launch of mobile incorrect answer note service <Renote>
Park Se-hwan
Current) eBay UX Design Lead
Building a B2B design system / MVP Design Workshop
#Samsung Electronics #SAP #eBay #Silicon Valley
[Record]
Former) SAP Company Senior UX Designer
Former) Samsung Electronics Senior UX Designer
[Main Project]
eBay - Express Checkout Service
SAP -Design System - SAP Fiori Design for Android & iOS
-Analytics Design for iOS/Android
-Apple & SAP partnership website...
Dayoung Jung
Current) Duotone Co-founder, Creative Director
UX/UI design system and use
#Duotone #Designer #UX/UI Education #Design System
[Record]
Former) Senior Researcher, Wireless Business Department, Samsung Electronics
Former) CJ E&M Art Director
Former) NAVER designer
Former) D'strict designer
Hongik University Graduate School of International Design, Doctorate Program in Design
Hongik University Graduate School of International Design, Master of Digital Media Design
Hagyeongje
Current) Korea Credit Data Product Design Lead
UX/UI design in mobility business
#KakaoTaxi #KakaoT #KakaoMobility #Collaboration
[Record]
Former) Balance Hero Product Design Head
Former) Kakao Mobility Product Designer
Former) Neowiz Games UI Designer
[Main Project]
Launch of Kakao Talk, Kakao Taxi, and Kakao Rider services
Seungheon Han
Current) Google Product Designer
About Google, Microsoft, and Disney projects/designers
#Google #Disney #MS Office #Google News Project
[Record]
Former) Disney Product Designer
Former) Microsoft Design Studio UX Designer
Former) LG Electronics Mobile UI Designer
[Main Project]
google News Project,
Microsoft Office Web/App Launcher,
Microsoft Office Researcher, etc.
Class composition
A living, breathing UX/UI story told through the voices of people in the business.
Rather than listening to concepts, theories, or theoretical content, you can hear lively practical cases from speakers' direct experience in the field.
All kinds of things from all walks of life! Project insights from companies around the world
From content and mobility companies to financial service cases! Discover the project know-how of numerous companies at home and abroad.
Comprehensive curriculum that captures the needs of designers
From B2C to B2B, from case studies to design system learning! We provide practical curriculum from a variety of perspectives.
class features
Coloso Stage’s exclusive benefits
A collection of vivid examples from global corporate practitioners
Google, Disney, SAP, Samsung, Kakao, etc. We provide realistic practical classes and methodological content and inspiration that can be applied immediately through projects from domestic and international global companies.
UX/UI conference with 28 chapters from 7 speakers
Seven speakers talk about various careers, concerns, and design philosophies! You can watch that rich story for a lifetime.
Repeat classes online anytime, anywhere
At Coloso, you have the opportunity to make all of the expert's know-how your own by learning as many times as you want, in a place that is most convenient for you, at a time that is most convenient for you.
curriculum
Show me the curriculum
SECTION 01. Passenger and Driver Profile / Improvement of Onboarding Churn Rate and Conversion Rate
01. Long-lasting design
- Problem setting and user research of existing ride sharing services
- Setting design goals and principles
02. Profile design
- Detailed design and planning
- Share profiles between users
03. User withdrawal
- Wrong initial hypothesis and high churn rate
- Analysis of problems and user needs
04. 216% conversion rate improvement
- Competitor model research and benchmarking
- A/B testing through analyzable user pool
SECTION 02. Kakao Page Rebranding & IP Branding
01. What is Kakao Page?
- Kakao Page’s history and growth
- Summary of business model and performance
02. Brand solution
- Kakao Page’s brand solution process
- Reflections on the way we work
03. IP Branding
- Considerations and concerns about the current state of Kakao Page
- Internalization of the original
04. IP differentiation
- Differentiating the specialty of webtoon IP beyond fun
- Collaboration with Daum Webtoon
- Super content project using ‘Itaewon Class’
- IP Symbolic, Continuing the Wave of Iconization
SECTION 03. Design to maximize user experience of the first AI education service
01. Early Santa TOEIC experience design
- ‘Everything is just a hypothesis’
- Needs and Solutions: Keeping It Simple and Clear
- Attitude of new services that have appeared in the market
- Digitalization of offline experiences
02. Never-ending verification and hypothesis
- ‘There is no service that succeeds all at once’
- Experiences and concerns about digital services that attempt to control users
- Experience design based on commands/recommendations
03. An experience that makes users study
- Research for the goal of ‘making studying fun’
- Minimizing the unit of experience, providing rhythm, gamification
- Concerns about ‘services that make people want to learn’
04. Establishing the relationship between AI and humans
- The evolution of how Santa Brand solved artificial intelligence
- AI experience becoming ‘obvious’
SECTION 04. Building a B2B design system / MVP Design Workshop
01. Building a B2B design system
- B2B vs B2C design system
- Share goals with team & stakeholders
- Scale product & roadmap settings
- Platform/competitor reference research
- Prototype and test execution
- Product launch and review
02. MVP Design Workshop
- Definition of MVP design and composition of WS
- Discover Painpoint and secure needs
- MVP flow and key features
- Hi-Fi design mocks
- Planning the project and setting next steps
SECTION 05. UX/UI design system and use
01. Design system basics
- Prior information needed to build a design system
- Reasons and difficulties in building a design system
- Definition and necessity of UX/UI design system
- Examples of good design systems most commonly used in the field
02. Design system design and utilization
- Style guide reflecting brand identity
- How to design the interface system required for service
- Production and distribution of a guide to using the completed design system
- Collaboration process using cloud services
SECTION 06. UX/UI design in mobility business
01. How designers understand mobility business
- Mobility Domestic Industry & Competitor Analysis
- Business Strategy & Model
- Prototyping with numbers
- Design & Business Matrix
02. Mobility service design experience
- Test hypotheses with small, viable products
- Changing user perception through branding
- Environmental settings to respond to rapid changes
- Service redesign
- Defining the direction of service change
03. Product design experience in startups and large companies
- start from nothing
- Kakao T behind-the-scenes story
SECTION 07. About Google, MS, and Disney’s projects/designers
01. Designer in a collaborative environment
- What is different from a ‘designer working at a large company’?
- Differences in perspectives between junior and senior designers
02. Google, MS, Disney projects
- 2019 Cricket World Cup Special Experience
- Article Viewer Revision
- Introducing various other Google projects
- Google's representative design culture: Google Design Sprint
- Introduction to MS office.com web/app launcher project
- Introducing the Disney Land/Disney World App Project
03. How to design myself
- Designer Seungheon Han and human Seungheon Han
- Why design/what is the role of design?
*Please note that the classes of three speakers living overseas, including Youngkyo Kim kyo, Park Se-hwan, and Seungheon Han heon, will be filmed near their residences overseas due to entry issues due to COVID-19.
The speakers' classes will be re-filmed in their original form after the situation calms down, and a new filmed version will be provided to all customers who purchased this class.
