[Insight]DanielLamarre_다니엘 라마르 Details
Intro
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Daniel Lamarre's Values
The Day When 45 Productions in 45 Countries All Came to a Stop
In March 2020, Cirque du Soleil filed for bankruptcy protection after losing all its profits from the pandemic. Nevertheless, it managed to bounce back. How was this possible?
"It's the brand of Cirque du Soleil that saved the company," says Daniel Lamarre. Even without revenue or asset, they found a way out using the invisible "brand value." In this class, Lamarre gives a vivid account of overcoming the greatest crisis to protect the brand and rebuild the company, not just the grand tales of its success, thereby exploring the essence of a brand and management.
Class Preview
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2. The Brand Values of Cirque du Soleil
- The power of "diversity" that embodies the cultures of over 20 countries
- A legendary collaboration: How we created the "Love" production with the Beatles
- The weight and responsibility of a brand: What I learned from meeting Warren Buffett
- A legendary collaboration: How we created the "Love" production with the Beatles
- The weight and responsibility of a brand: What I learned from meeting Warren Buffett
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**Associated content is subject to change without prior notice.
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Who Should Take This Class?
Highlights
Class Highlights
Creative Leadership
Discover the secret to guiding free-spirited artists toward one goal and "liberating their creativity" as a leader. Dive deeper into the essential strategies of communication, trust, and inspiration that drive and sustain truly innovative teams.
Sustainable Business Model
Learn the "business success principles" for companies that lie on the border between art and commerce to make $1 billion every year while preserving their "brand value." Explore how Cirque du Soleil sustains its competitive edge and drives growth in a changing market, balancing profitability with unwavering brand identity.
Crisis Management and Brand Philosophy
Discover practical crisis management know-how and the philosophy to protect your brand during the worst crisis and even turn the situation into an opportunity. You will learn how to maintain brand value steadily during crises and build long-term trust and reputation.
Philosophy
Daniel Lamarre's Philosophy
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The Brand Is the Greatest Asset.What saved Cirque du Soleil from the crisis of the COVID-19 pandemic, which had left it with no revenue, no shows, and no assets, was its "brand value." To Lamarre, the level of a brand is determined by "its latest final result," which is why he stresses the need to keep pushing oneself to exceed customers' expectations. -
Free the "Clown" Inside Yourself.“Creativity is like muscle; It needs training." Lamarre says that everyone has creativity and a "clown" free from prejudice inside them. The role of a leader is to empower employees and help them unleash their inner creativity by stepping out of their comfort zone and challenging their limits.
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Argue Until You Have the Best Idea.Meetings where everyone only exchanges positive feedback, as in a political organization, are a waste of time. The greatest idea can only be born when all of them, regardless of their rank, put their ideas on the table for endless discussions and arguments. A leader must let employees know that they can voice their ideas whenever they want. -
The Happiest Person Is the One Who Has a Purpose.Lamarre says he feels passion when he has a deeper "purpose" than simply making money, a lesson he learned from the happiness class at Stanford. For him, that purpose was "creating jobs for artists." Having a clear purpose is the most powerful means to wake up feeling motivated every morning.
Instructor
CEO of Cirque du Soleil
Daniel Lamarre
“My name is Daniel Lamarre, and I'll be your instructortoday. I came here to talk about how Cirque de Soleil could make itself a world-renowned brand.”
23 years ago, entrepreneur Daniel Lamarre joined Cirque de Soleil as its new leader. He brought to the company's management what he learned while working with the world's top creators like James Cameron and the Beatles, as well as the company's founder, Guy Laliberté. Under Lamarre's leadership, Cirque du Soleil transformed itself from a small Canadian circus into a global entertainment empire that tours 450 cities and 44 countries around the world.
Daniel Lamarre
CEO of Cirque du Soleil
Projects & Awards
[Projects & Awards]
- Former CEO of Cirque du Soleil
- Current Executive Vice-Chairman of the Board of Cirque du Soleil
- Honorary Doctorate, McGill University, Canada
- Former President of TVA, a Canadian television network
Class Details
You'll Learn
#1. Meeting the Beatles
At a hotel room in London, with Paul McCartney, Ringo Starr, George Harrison, and Yoko Ono all in the same room, we said that we had no business plans at all and 'just wanted to do something with you as fellow creators.' Ringo said to Paul, 'That's new.' That's how we created the 'Love' production with the Beatles, something that countless companies had failed to do over the past 30 years.
#2. A Crisis, and the Value of the Brand
When the pandemic forced us to cancel all our shows in 44 countries and reduced our revenue to zero, the most important resource left with us was 'brand value.' It allowed us to persuade investors and rebuild our company with new funding of $350 million. I always tell people that the brand is the greatest asset.
#3. My Personal Clown, Madame Zazou
One day, the founder said to me, 'Daniel, I hired you a personal clown.' This clown, 'Madame Zazou,' sat with me in every meeting to tease me and suggest new ideas. She was a symbolic part of our team who reminded us of the core value that everything we did must be fun, entertaining, and amazing. Does your company have a 'clown' like her, too?
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Question.01
What is the most important secret to building a creative organization?
Employees must be given the authority to unleash their creativity. You also need to build a culture where everyone, regardless of their rank, discusses and argues about ideas until they have the best possible idea. It's crucial to let employees know that everyone's voice is heard.
Question.02
How did you overcome your greatest crisis?
What saved us from the pandemic, which led to the stopping of all our shows, was the brand value, because it allowed us to secure funding and rebuild the company. As for me, I utilized the "visualization technique" as well. I kept visualizing the resumption of our shows to keep my passion burning and remember our ultimate goal.
Question.03
What do you consider the most important quality of a business leader?
You need a purpose that is deeper than simply making money. Having a purpose makes you wake up feeling motivated every morning and ignites your passion. In my case, the purpose was "to create jobs for artists." How about you? What is your purpose?
