The History of Cirque du Soleil- The beginning of Cirque du Soleil as street performance artists' dream - Two turning points that changed the brand's destiny: The success in LA and entering Las Vegas - The pandemic crisis, and how "brand value" saved the company

The Brand Values of Cirque du Soleil- The power of "diversity" that embodies the cultures of over 20 countries - A legendary collaboration: How we created the "Love" production with the Beatles - The weight and responsibility of a brand: What I learned from meeting Warren Buffett

Is There a "Clown" in You?- "Big creativity" that changes the world vs. "small creativity" that improves everyday life - Leaving the comfort zone: The story behind the creation of "O," the world's first production on water - A symbol of the organization's core value: The story of a "personal clown"

Unleashing Your Creativity- The conditions for creating the greatest idea: Fierce discussions and arguments, not polite meetings - Creativity is muscle: How anyone can train and unleash their creativity - Persuading a stubborn boss: Prepare evidence and propose ideas with your colleagues

Cultivating a Challenging Spirit- Curiosity is a key driving force for creativity: What I learned from meeting the filmmaker James Cameron - The courage to take risks: A leader's mindset to believe in their capabilities and challenge their limits - How to recruit top talent: Think of discovering talent as "casting," not "hiring"

The Art of Creating the Best Stage- How the stage-free production"Kà" was born: Developing new technologies with technology providers - Creating a culture that welcomes new ideas: Why I sent employees on a business trip to find a drone developed by a Swiss teacher - How small companies can work with big corporations: R&D partnerships with Samsung (VR) and Microsoft (Hologram)

What Is Your Purpose?- Without creativity, there's no company: The failure of Kodak - The secret of the happiest people: The importance of "purpose" I learned in the happiness class at Stanford - The mind that is not afraid of failure: Mistakes and failures are as important as success stories

How to Overcome a Crisis- The failure of betraying brand value: The miserable failure of the vaudeville show Banana Shpeel, and lessons learned - The power to overcome a crisis, "visualization": Enduring the pandemic crisis by imagining the resumption of shows - How to rekindle your passion: Reminding myself of my goal by watching artists working hard every day to deliver the best performance

Business Success Principles- Corporate social responsibility: Cirque du Monde's support for at-risk youth and the One Drop Foundation's endeavor to resolve the water crisis - The mindset for success: Keep exploring, move fast, and listen to your inner voice - You are evaluated based on your latest result: Why you must keep exceeding customers' expectations