Brand: Coloso.
Price: 180 USD
Availability: InStock

Instructor

Hayasaka Nobuya

Art director

Hello, I’m Art Director Hayasaka Nobuya. My work goes beyond graphic design and includes a wide range of brand-building projects.

I have received many design awards in Japan and internationally across fields such as graphic design, video, spatial design, packaging, and advertising. Using this broad experience, I specialize in cross-disciplinary brand design.

I was once an ordinary designer without natural talent or inspiration. However, through learning and building solid knowledge and skills, I was able to win multiple international design awards.
In this course, I want to share the logic-based design methods that do not rely on inspiration, insights that only someone like me—a once ordinary designer—can truly teach.

Interview

Meet the Instructor

Question 01

What common learning challenges do students face, and how does this course help solve them?

I show the real production process, including how to generate ideas, create strong brand identity symbols, refine and improve designs, and apply those symbols across different uses.

In logo design for companies and brands, what matters most is not just the logo itself, but how it is used, remembered, and how it communicates with users. I also explain design workflows and techniques so logos are created with real applications in mind—such as signage, business cards, and packaging—and how logo typography works in each case.

Question 02

What inspired you to seriously pursue design learning?

The turning point came early in my career, when I entered a design competition and received zero votes. Although I had learned design software and basic theory in university, that failure made me realize how far my skills and knowledge fell short. From then on, I began asking myself, “What is truly good design?” and started studying and practicing various methods to reach that level.

Question 03

What were the most difficult challenges in your learning process, and how did you overcome them?

One major difficulty is that there is no clear answer to the question, “What is good design?” I also couldn’t judge whether my own work was good or not.
To develop my eye for design, I studied many successful designs from different perspectives. Before I could trust my own judgment, I treated designs with proven results—popular and well-selling works—as examples of good design, and carefully analyzed and learned from them.

Question 04

What is the most important key when turning ideas into real results?

First, producing results. Second, pushing limits.

No matter how visually impressive a design is, if it doesn’t achieve results, it loses its value. Design must always aim toward outcomes. At the same time, designers should challenge expressive limits—finding balance between function and originality, and testing how far communication can go.

As professionals, once we take on a project, we must meet functional needs while still pursuing our own unique expression. I believe this proactive mindset is the most important quality in design.

Class Details

You'll Learn

Creative thinking without relying on sudden inspiration

Learn practical methods for generating ideas and turning them into clear design solutions—especially for designers who struggle with “how to come up with ideas.”

Master the full brand design process from scratch

Through real on-screen demonstrations, you’ll experience the entire workflow: developing multiple design proposals, refining and improving them, and extending designs to packaging and visual applications.

Multiple applications based on logo design

Learn how to expand logo designs into packaging, paper bags, business cards, and more. You’ll also understand the complete process of building a brand identity through cross-media visual applications.

Techniques to improve logo design quality

Follow a structured optimization process to expand design styles and expressions, and learn detailed methods for refining design proposals.

Practical packaging design for different use cases

Learn how to create packaging designs suited for different contexts, such as flagship stores, retail channels, and online shops.

Co-creating projects with a fictional client

Study art direction techniques using a fictional brand. Through task briefs and hands-on demonstrations, you’ll learn the full workflow—from logo design to packaging, signage, and website design.

Curriculum

In-Depth Look

**Class release dates and content are subject to change without prior notice.